Guinness launches limited first release of draught tap for homes
Following the successful launch of Guinness MICRODRAUGHT™ in pubs, restaurants and bars earlier this year, Guinness is launching a limited first release for homes this Christmas.
Feature 22 NOV 2021
Available to purchase in Great Britain from Monday 6th December, the Guinness MICRODRAUGHT uses cutting-edge technology to serve beautiful, fresh tasting Guinness Draught on tap in homes for the very first time.
Ideal for home-bars and kitchens, the process of pouring a glass with the Guinness MICRODRAUGHT Tap is seamless, meaning the iconic drink is perfectly poured and ready to enjoy. Using a unique, chilled MICRODRAUGHT can, users are guided by the advanced technology to perform the perfect two-part pour; with the iconic surge and settle resulting in a cold, smooth Guinness.
The pioneering Guinness MICRODRAUGHT dispense technology was two years in development and is the biggest dispense innovation for Guinness since the launch of the widget 30 years ago. This technology brings the perfectly domed head and beautiful tasting Guinness Draught consumers love to homes, opening new hosting opportunities to drinkers who can now provide guests with a superb serve of the black stuff with a unique sense of theatre.
“After two years in development we are incredibly excited to bring our Guinness MICRODRAUGHT technology to homes this Christmas, marking a milestone moment of continued innovation for the brand. Guinness MICRODRAUGHT enables people to enjoy a beautiful looking and delicious tasting Draught Guinness on tap in a completely new setting for the first time ever. Whether it’s to pour the perfect drink at a festive gathering, a Christmas gift for a friend or family member, or simply to enjoy an iconic drink of the black stuff at home with loved ones, Guinness MICRODRAUGHT is sure to be a hit among beer lovers.”Neil Shah
Head of Guinness GB
The Guinness MICRODRAUGHT Bar Tap will be available to purchase for £750 and will arrive with four Guinness MICRODRAUGHT cans and two Guinness pint glasses – everything needed to pour the perfect serve of Guinness at home.
The rollout of Guinness MICRODRAUGHT on-tap technology continues across pubs, restaurants and bars, meaning those not able to get their hands on the limited-edition can enjoy an iconic serve of Guinness poured the way it should be in their favourite local, whatever the occasion.
For more information and to register for further details about the launch, visit the Guinness Webstore.