Gordon’s Ultra Low Alcohol Gin and Tonic flavoured drink launches across GB and Europe
Gordon’s have launched Gordon’s Ultra-low Alcohol Gin & Tonic flavoured drink. The new product offers a low ABV gin alternative with all the depth of flavour and complexity of a classic Gordon’s Gin and Tonic.
Feature 18 JUN 2018
Gordon’s has today announced the introduction of two ultra low-alcohol gin and tonic flavoured sparkling variants. Featuring less than 0.5% ABV and 68 calories per serve, the pre-mixed drinks provide a premium low ABV alternative for consumers during those social occasions when they choose not to drink or want to moderate their intake of alcohol.
The product has been developed by our innovation team as well as our R&D team at Woodside in Hertfordshire, who have carefully created a liquid that contains all the botanicals found in Gordon’s London Dry Gin as well as a small amount of Gordon’s London Dry Gin distillate – which is extracted from the still to infuse further flavour into product and keep it credible to the Gordon’s name.
The launch comes at a time when gin is booming. Recent figures from the Wine and Spirit Trade Association (WSTA) show that gin sales in the UK reached £1.5 billion (US$2bn) in the 12 months to March 2018, the equivalent of almost 55 million bottles.
Commenting on the launch of Gordon’s Ultra Low Alcohol, Charles Ireland, General Manager for Great Britain, Ireland and France, said: “Gin is booming at present and there is currently a real unmet demand from consumers for a credible low or non-alcoholic gin alternative that has the same depth of flavour and sense of occasion as an alcoholic drink. I’m therefore delighted to see the launch of Gordon’s Ultra Low Alcohol G&T - a fantastic addition to the market that aims to meet this consumer demand.
“Consumers are at the heart of our business and we’re passionate about bringing them new and exciting socialising experiences, whether they choose to drink on these occasions or not. The launch of Gordon’s Ultra Low aims to do just that and I look forward to seeing its success.”
The new product is being launched across GB and across Europe. Perfectly blended with natural fruit extracts to produce two flavour variants; Gordon’s Ultra Low Alcohol G&T with a Hint of Lime and Gordon’s Ultra Low Alcohol G&T with a Hint of Grapefruit.
Diageo’s no and low alcohol portfolio globally includes Guinness Open Gate Pure Brew - a low ABV lager, Malta Guinness and Orijin Zero produced in Nigeria and we have invested in SEEDLIP – a non-alcoholic distilled spirit via Distill Ventures.