Global responsible drinking campaign returns
Drink Positive is our global umbrella campaign to promote moderate drinking and tackle misuse.
Feature 05 NOV 2018
After a hugely successful first year, Drink Positive is returning. This year’s Drink Positive campaign will share stories of people in our business who promote moderation & tackle misuse, and news on alcohol in society, including our new targets and the progress of our programmes such as DRINKiQ, #JoinThePact and others.
Last year we kicked off a global conversation about Drink Positive in Diageo, starting with our employees and bringing in the views of influencers and our Chief Executive and helped our people around the world connect to the fact that all of us at Diageo can be an advocate for #DrinkPositive every day and everywhere
Drink Positive means drinking better, not more. It means being proud of how our products are made, marketed, and most of all, the enjoyment they bring. At work, in our day to day roles, whatever function or market we are in, we all have a part to play in promoting moderation and tackling misuse. At home, we can encourage friends and family to drink moderately and responsibly; and when socialising we can think about how to advocate for drinking better, not more.
“Drink Positive is a fantastic opportunity for all Diageo employees to be advocates for positive drinking, whether with friends and family or the people we meet through our jobs. We are proud of our industry-leading work to promote moderate drinking and tackle harmful behaviours.”Dan Mobley
Director of Corporate Relations
Join the #DrinkPositive movement today and share your stories about how you are helping to promote moderate drinking and tackle misuse using the hashtag #DrinkPositive.