Global responsible drinking campaign returns

Drink Positive is our global umbrella campaign to promote moderate drinking and tackle misuse.


Drink Positive Making Positive Choices About Alcohol

After a hugely successful first year, Drink Positive is returning. This year’s Drink Positive campaign will share stories of people in our business who promote moderation & tackle misuse, and news on alcohol in society, including our new targets and the progress of our programmes such as DRINKiQ, #JoinThePact and others.

This year we’ll also be celebrating the work by our brands to promote moderation, including recent adverts by Haig Club, Captain Morgan and Crown Royal.

Last year we kicked off a global conversation about Drink Positive in Diageo, starting with our employees and bringing in the views of influencers and our Chief Executive and helped our people around the world connect to the fact that all of us at Diageo can be an advocate for #DrinkPositive every day and everywhere

Drink Positive means drinking better, not more. It means being proud of how our products are made, marketed, and most of all, the enjoyment they bring. At work, in our day to day roles, whatever function or market we are in, we all have a part to play in promoting moderation and tackling misuse. At home, we can encourage friends and family to drink moderately and responsibly; and when socialising we can think about how to advocate for drinking better, not more.

“Drink Positive is a fantastic opportunity for all Diageo employees to be advocates for positive drinking, whether with friends and family or the people we meet through our jobs. We are proud of our industry-leading work to promote moderate drinking and tackle harmful behaviours.”

Dan Mobley
Dan Mobley

Director of Corporate Relations

The campaign launches today in all Diageo locations and across our internal and external channels. Follow us on LinkedIn, Twitter and Instagram for news and updates in the next few months.

Join the #DrinkPositive movement today and share your stories about how you are helping to promote moderate drinking and tackle misuse using the hashtag #DrinkPositive.