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​Global Beer, Wine and Spirits Producers' Report shows encouraging progress

​At the two-year mark of a five-year initiative, the global beer, wine and spirits producers’ commitments to reduce harmful drinking have shown encouraging progress in key areas, according to a progress report launched today.


F1 drivers posing for photos

Originally signed in October 2012, our company joined other industry producers in the commitments to undertake a series of actions within five key areas:

  • reducing underage drinking
  • strengthening and expanding marketing codes of practice
  • providing consumer information and responsible product innovation
  • reducing drinking and driving
  • enlisting the support of retailers to reduce harmful drinking.

Our Chief Executive, Ivan Menezes, joined fellow signatories including Jean-François van Boxmeer, Chief Executive, Heineken; Alan Clark, Chief Executive, SABMiller; Alexandre Ricard, Chief Executive, Pernod Ricard; and Carlos Brito, CEO AB InBev, to discuss progress made so far and agree the work that lies ahead for the duration of the initiative.

This includes expanding collective drink driving efforts to more countries; continuing work in targeted countries to implement a legal purchasing age; and continuing to collaborate with major retailers, to support the goal of reducing harmful drinking.


“We are two years into the most ambitious initiative our industry has ever collectively undertaken to address harmful drinking and, while we have made good progress, there is still more work to be done. And we will do more. The second year of collaboration has encouraged us that through partnerships even more can be achieved. We will continue to work in communities across the world to help reduce harmful drinking.”

Ivan Menezes
Ivan Menezes

Chief Executive

Speaking on the commitment to reduce drink and driving in support of the UN's Decade of Action for Road Safety, Menezes applauded the Global Alcohol Producers’ pilot prevention programmes in China, Colombia, Mexico, Nigeria, Russia and Vietnam, recognising the impact these pilots have already made in starting to shift attitudes to help tackle drink driving.

Collectively in 2014, the signatory companies operated 375 unique drink driving prevention programmes in 146 countries while we also partnered with governments, NGOs, and regional partners in India, South Africa, Ghana, Brazil, Great Britain, Taiwan and Lebanon to implement further programmes.

Menezes also pointed to clear progress being made in changing attitudes and behaviours with alcohol related fatalities having fallen significantly in many countries. Over a ten-year period, deaths in Europe have halved, in the US they have dropped by 22% and in Japan 74%. And in Australia over a three-year period they dropped by a third.