Entrepreneurial spirit fostered by J&B Scotch in South Africa

The J&B Hive in Johannesburg is a working space and programme of entrepreneurial support designed to get South Africa’s next generation of businesses off to a flying start.


While looking for ways to bring our J&B scotch brand to a new community in South Africa, the team came across the idea of supporting new talent and idea generation in an open community.

The J&B Hive consists of a Creative Hub and Accelerator Programme and is a place for “game-changers to connect, collaborate and celebrate”.

It aims to support local entrepreneurs through a range of workshops, masterclasses and access to business specialists. It also offers infrastructure that includes a co-working space, event venue and audio-visual equipment.

The Hive is now five years old and a thriving base of activity for a range of young entrepreneurs. Many of whom have gone on to accelerate their businesses and grow beyond expectations. They include fashion and design, music and content creators, with "Walk Fresh" South Africa’s first sneaker cleaning business as one example.

Once a year The Hive hosts a showcase to South African stakeholders and supporters to demonstrate the business talent emerging and to attract more entrepreneurs and new supporters for existing businesses.