DRINKiQ interactive experience launches at the Guinness Storehouse
Our Chief Executive Ivan Menezes has launched a new DRINKiQ interactive experience at the Guinness Storehouse, St. James's Gate, Dublin.
Feature 18 MAY 2016
DRINKiQ is a resource and training programme designed to help individuals make responsible and informed choices about drinking or not drinking. The DRINKiQ interactive experience is a unique tool which will provide people with information including how alcohol effects the body, alcohol’s place as part of a balanced lifestyle and nutrition, calorie and alcohol content information for alcoholic beverages, including Diageo products.
We're delighted to launch this new interactive platform as part of the overall visitor experience at the Guinness Storehouse, which will deliver DRINKiQ training to up to 300,000 visitors annually.
The investment in the new exhibit reaffirms our position as the industry leader in responsible drinking, and helps fulfil our global target of training one million responsible drinking ambassadors by 2020.
“We are absolutely committed to ensuring people have the best possible information in order to make informed choices about drinking or choosing not to drink. We know that people are increasingly discerning about what is in their glass and want information that is easy to understand and relevant to them. This new interactive exhibit is an engaging way to share responsible drinking information and will allow us to educate huge numbers of people at the home of one of our iconic global brands.”Ivan Menezes
Chief Executive, Diageo
At the unveiling, Oliver Loomes Country Director Diageo Ireland said “Every day the Guinness Storehouse at St. James Gate welcomes visitors from all across the world who look forward to visiting this historic site and learning about Guinness, a truly global brand. At Diageo we are committed to tackling alcohol misuse and the Guinness Storehouse is now providing a unique opportunity to engage with hundreds of thousands of people on the facts about alcohol, educating and empowering visitors to make informed decisions around alcohol.”
The Guinness Storehouse welcomed a record number of visitors in 2015 with almost 1.5 million people visiting the Home of Guinness. This represents an 18 per cent increase on the 2014 visitor numbers and sees the Guinness Storehouse retaining its position as Ireland’s number one international visitor attraction.
DRINKiQ.com includes useful tools such as a simple to use ‘Drinks Calculator’, to help people calculate and track their alcohol and calorie intake. It also provides responsible drinking tips and advice on how food, age, size and gender affects how the body processes alcohol, alongside the ‘What’s In Your Drink’ tool. To find out more about DRINKiQ, understand how alcohol is made, or explore the effects of alcohol on the body, visit www.drinkiq.com.