Diageo scoops awards for commitment to marketing effectiveness

The 2018 IPA Effectiveness Awards are a prestigious scheme that recognise marketing communications effectiveness around the world


We are delighted to receive recognition for our marketing effectiveness capability, with three accolades at this year’s IPA Effectiveness Awards:

  • The Simon Broadbent Prize for Best Dedication to Marketing Effectiveness 
  • GOLD Effectiveness Award for Guinness, recognisng the Made of More campaign
  • SILVER Effectiveness Award for Baileys, recognising the Don’t Mind if I Baileys campaign

Andrew Geoghegan, Global Consumer Planning Director commented:

“I’m absolutely thrilled that our commitment to marketing effectiveness has been recognised in this way.  At Diageo we are obsessed with making every dollar, pound and rupee we spend count, and believe that data and analytics can work in tandem with great creativity to drive world class advertising. We’re proud that the work we have done with our marketing effectiveness tool Catalyst makes marketing effectiveness part of the day jobs of all 1200 of our marketers around the world.”

Neil Godber, Convenor of Judges said:

“Picking up this award proves that Diageo are incredibly committed to long-term planning and brand effectiveness, consistently producing outstanding case studies. This year has been no exception, with Diageo winning yet another gold and silver they thoroughly deserve this year’s award for Best Dedication to Effectiveness.”

IPA Diageo cover image