Diageo pairs premix range with edible straws
The environmentally friendly, flavoured, edible straws have been selected to complement our premix drinks cans and follows our commitment to phasing out the use of all plastic straws and stirrers around the world.
Feature 20 AUG 2018
With today’s consumers increasingly conscious of the environmental impact of the products they choose, our brands are developing creative approaches and establishing innovative partnerships to meet the demands of those looking for sustainable options when choosing to enjoy our drinks.
This summer, strawberry, chocolate, lemon and lime flavoured straws will accompany selected premix can varieties including:
- Pimm’s & Lemonade with a strawberry straw
- Gordon’s Gin & Schweppes Tonic with a lime straw
- Baileys & Iced Coffee Latte with a chocolate-flavoured straw
- Captain Morgan Spiced Rum & Cola with a lemon straw
- Smirnoff & Cranberry a citrus injection with a lime straw
The edible straws are available at: https://www.31dover.com/tinning.
Our commitment to phasing out the use of all plastic straws and stirrers, and the edible straws partnership, build on almost a decade long commitment to making our packaging more sustainable – principally through increasing recycled content, reducing packaging weight and increasing recyclability.
Most recently, we launched ambitious new plastics targets for 2025 and beyond as part of our broader commitment to minimising the environmental impact of our business.
Find out more about our comprehensive approach to reducing our environmental impact.