Diageo North America employees convene for local volunteer efforts

Nearly 900 employees across North America participated in programs giving back to local communities


Close to 900 Diageo North America employees recently activated to give back to communities where the company operates through a diverse series of projects and events across the continent.  The first market-wide Diageo Community Activity and Relief Efforts (Diageo C.A.R.E.s) event, the programs were built on three key focus areas: environmental impact, thriving communities, and alcohol in society.

The largest gathering of employees, nearly 400, took place in Stamford, Connecticut, not far from Diageo’s North American headquarters in Norwalk.  At the Connecticut cohort, employees rolled up their sleeves and contributed to a series of multi-purpose beautification projects at Mill River Park for local residents to enjoy, including building a boardwalk, planting trees and greenery, constructing a bocce ball court, a performance stage, a 9-hole mini-golf course and a dog park. 

“Giving back to the communities where we operate has always been a priority for Diageo and core to our purpose of Celebrating Life, Every Day, Everywhere, and through Diageo C.A.R.E.s, we give various opportunities to our employees to get involved,” said Deirdre Mahlan, President, Diageo North America. “This is our largest collective volunteer effort in North America to-date, and we’re excited to be able to partner with such impactful local organizations.” 

At the University of Connecticut, Stamford, a team from Diageo focused on responsible drinking education showcased  DECISIONS, a 360° virtual reality experience that puts users in the front seat of a devastating car crash which challenges them to think twice before allowing themselves, or others, to get behind the wheel after drinking. Students were encouraged to sign the “Join the Pact” pledge to never drive while intoxicated. The Connecticut group also partnered with international hunger relief organization Rise Against Hunger to assemble 20,000 meal packages to provide food to those in need across the globe. 

"Diageo volunteers always bring lots of energy and enthusiasm - you can tell that social impact is part of their corporate culture,” said Toni Marraccini, Rise Against Hunger Senior Global Account Manager. “Thanks to their efforts today, Rise Against Hunger will be able to feed 200 people in one of our programs for an entire year, bringing us one step closer to a world without hunger."

In many locations around North America, Diageo employee teams coordinated efforts to volunteer in their communities for the inaugural Diageo C.A.R.E.s corporate day of service.  Teams participated from Arkansas, Illinois, Kentucky, Maryland, Nevada, Tennessee, and Ontario, Canada.  Activities to give back included: making repairs and serving food at local community centers, park clean-ups and beautification, Habitat for Humanity work, packing meals for food insecure community members, partnering with the United Way to spruce up local community gardens, debris pick up, work with local shelters, and fundraising for a food bank.

Diageo supports a culture of giving and is proud to offer employees a competitive benefits package that includes five extra days per year, which can be used to serve the local community.