Diageo launches new responsible drinking campaign “Know When to Stop” for the holiday season

Through a series of illustrated digital animations, the campaign shows what happens when common holiday pleasures like eating sweet treats, binge watching TV and films and over-decorating your home can become one too many. Launched across our social channels, “Know When to Stop” is part of our commitment to reaching one billion people with dedicated responsible drinking messaging by 2030 and to educate people on the risks of the harmful use of alcohol as part of our 10-year action plan, Society 2030: Spirit of Progress. To see the series of animations, visit Diageo’s social channels here.

The global campaign has been designed to signpost adults to DRINKiQ - our global resource to help people make responsible choices about drinking, or not drinking. DRINKiQ is available in 16 languages and 35 country sites and is a dedicated responsible drinking website that provides training, information and practical advice on alcohol and its impact on the body, along with a range of resources to encourage moderate consumption.