Diageo launches new employer brand

Going beyond the undoubted skills, experience and creativity of our people, Character Is Everything highlights the uniqueness, courage and energy they bring to each and every challenge.


Today marks the launch of Diageo’s new employer brand ‘Character Is Everything’.

Headquartered in London but with offices around the world, Diageo is home to over 30,000 talented people all working together to make Diageo one of the best and most respected consumer product companies globally. Our employees are not just good at what they do, but they also enjoy doing it. Walk into any Diageo distillery, brewery or office anywhere in the world and you’ll meet an inclusive team of talented people committed to create, produce, market and sell high quality products that best serve the tastes of our consumers globally.

Our employer brand highlights the qualities of those 30,000 people as a whole, it celebrates individual personalities. It tells the story of our people and our amazing brands.

The result? Character Is Everything. We believe that character brings us together. It was the launchpad of our business, remains vital to our success today and will be a key catalyst for our growth in the future. The captivating imagery, inspiring people stories and strong brand messaging all help to communicate our inclusive culture, great standards, bold decision-making and restless pursuit to be the best.

Want to know more? Follow the story of our new employer brand through our social media below for behind the scene looks with our world-renowned brands, news of open vacancies and latest product releases.