Diageo embraces voice technology to inspire consumers to create cocktails at home

Launching a new skill for the Amazon Echo Show in the UK to help consumers create great cocktails at home this Christmas.


Called 'The Bar' the new skill is inspired by Diageo’s award-winning website thebar.com, which has been helping millions of consumers to make amazing cocktails at home since 2013.

Tapping into the latest voice technology and the functionality of the Amazon Echo Show, ‘The Bar’ means people are just a few words away from making a great cocktail.  

Diageo launches 'The Bar’ for the Amazon Echo Show  to inspire consumers to create cocktails at home

Consumers start by asking Alexa to open ‘The Bar’ and are then presented with three different options.

Make a specific cocktail – where a user can tell Alexa what they want to make and Alexa provides a recipe and guides the user through preparing the cocktail.

Help me choose – where Alexa suggests easy to make cocktails based on the consumer’s preferences e.g. sweet or sour, long or short.  

Learn techniques – where Alexa helps consumers master mixology techniques with practical advice such as how to muddle your mojito to perfection. 

‘The Bar’ skill also allows consumers to send a shopping list of ingredients or a cocktail making kit to the Alexa mobile app on their phone or directs them to purchase on Amazon. The skill is age gated. 

“Making amazing cocktails at home doesn’t need to be intimidating or complicated – and we’re excited to be using new technology to inspire consumers to shake things up this Christmas. Technology is changing the way we socialise in and outside of the home, and with the new ‘The Bar’ skill, we’re tapping into the growing number of adults using voice-enabled devices to take them on a journey towards mastering mixology”

Periklies Antoniou

New Technology & Media Innovation Manager at Diageo