Diageo campaigns celebrated at the Marketing Society Brave Awards 2020
Our responsible drinking campaign 'Guinness Clear' received the Grand Prix, the highest honour for brands of the awards
Feature 30 JUL 2020
We were delighted to receive four awards and two highly commended accolades at the prestigious 2020 Marketing Society Brave Awards:
Guinness Clear was the winner of the ‘Brand Communication’ category, also taking home the Grand Prix. Launched in 2019, Guinness Clear took a fresh, tongue in cheek approach to an important issue – raising awareness of the effect alcohol has on the body and encouraging moderation by staying hydrated and in control. The campaign also won a Gold award at the 2019 Cannes Lions festival.
Gordon’s Gin was the winner of the ‘Brand Revitalization’ category, recognizing how the breakthrough, insight led work ‘Shall We?’ and the launch of Gordon’s Premium Pink Gin in 2017 helped Gordon’s to stand out in the market.
Diageo Bar Academy
Diageo Bar Academy was the winner of the Business to Business category, in recognition of the leading work to create a global digital ecosystem to educate and inspire bar professionals all over the world.
The Guinness Storehouse was highly commended in the ‘Enhancing the Customer Experience’ category for its innovation and being at the forefront of consumer experiences.
Haig Club was Highly Commended in the ‘start up’ category recognizing the launch of the brand, its story to date and the work Haig Club has done to promote responsible drinking through the ‘leave as you arrive’ campaign.
“I’m incredibly proud that our teams and agencies who work on Guinness, Gordon’s, Diageo Bar Academy, The Storehouse, and Haig Club received Marketing Society Brave Awards or commendations. These awards reflect the creativity and innovation of our marketers, our commitment to responsible drinking, as well as our work to build strong partnerships with the bartending community and to create the very best consumer experiences.”Cristina Diezhandino
Chief Marketing Officer at Diageo
“With Guinness Clear we set out to apply the same level of creativity that Guinness ads are famous for to make sure that ordering water, no matter the context, is an active and positive choice. I’m thrilled to see this work – and the brilliant team behind it - continue to be recognized by the industry.”Mark Sandys
Head of Beer, Baileys and Smirnoff at Diageo