Diageo brands toasted at The Grocer Drinks Awards

The alcohol industry gathered in London this week to celebrate ‘excellence in quality and taste’ at the 2017 Grocer Drink Awards – with Haig Clubman, Captain Morgan and Smirnoff Cider receiving top honours.


Judged by a panel of consumers and drinks experts, the awards celebrate the best across the industry. Diageo brands were highly commended, taking gold and silver awards in a number of categories including rum and whisky.

Haig Clubman

Haig Clubman took the top award in the whisky category, winning gold for its ‘rich, smooth and balanced’ taste, with judges also admiring its ‘standout’ packing.

Haig Clubman whisky perfect serve

Captain Morgan

Captain Morgan White stole the show in the Rum category - winning gold - with the judging panel highlighting the versatility of the spirit that ‘fits well with a range of cocktails’.

Captain Morgan White Rum

Smirnoff Cider

In the fruit cider category, Smirnoff’s latest innovation ‘Smirnoff Cider’ was awarded silver.

Smirnoff Cider

Find out more about the Grocer Drinks awards at https://www.thegrocerdrinkawards.co.uk/