Diageo brands celebrated in the 2018 Grocer Drinks Awards
Diageo brands have been toasted for yet another year at The Grocer Drinks Awards, revealed this week. Winning gold in the ‘low alcohol’ category was Gordon’s Ultra Low Alcohol Gin & Tonic flavoured drink, with Tanqueray Flor de Sevilla, Baileys Almande and Haig Club Clubman also picking up awards.
Feature 06 NOV 2018
Diageo brands were highly commended, taking gold and silver awards in a number of categories including low alcohol, whisky, liqueur and gin in the 2018 Grocer Drinks Awards. Judged by a panel of consumers and drinks experts, the awards celebrate the best across the industry.
Commenting on the results, Louise Robinson, Head of Innovation at Diageo GB, said:
“I’m delighted to see so many of our brands winning across such a breadth of categories in The Grocer Drinks Awards. At Diageo innovation drives our business forward and 2018 has seen the launch of a host of outstanding new products, including Gordon’s Ultra Low Alcohol Gin and Tonic flavoured drink and Tanqueray Flor de Sevilla, just to name a few. This is a fantastic recognition of our iconic brands.”
Gordon’s Ultra Low Alcohol Gin & Tonic flavoured drink - with a hint of grapefruit
Gordon’s Ultra Low Alcohol Gin & Tonic flavoured drink took the top prize for the ‘low alcohol’ category. Launched this summer, the new product offers a low ABV gin alternative with all the depth of flavour and complexity of a classic Gordon’s Gin and Tonic.
Find out more here.
Haig Club Clubman
Haig Club Clubman was awarded silver in the whisky category this year. Designed to be different, Haig Club puts a modern, stylish twist on the traditions of whisky – from the unique way the liquid has been crafted to the distinctive blue bottles to the iconic global partnership with David Beckham.
Baileys Almande picked up silver in the liqueur category at the awards. A delicious and light tasting spirit from Baileys made with real almondmilk, this variant is gluten and dairy free.
Tanqueray Flor de Sevilla
This summer also saw the launch for Tanqueray Flor de Sevilla, a unique distilled gin made with Sevilla orange and other fine botanicals. The brand was awarded silver in this year’s gin category.