Diageo at Cannes Lions International Festival of Creativity 2022

Below are a selection of the events our Marketing team will be speaking at. Do keep an eye on our social channels to hear some of our latest news from the festival.

Monday 20th June

• Campaign panel - Constant evolution: how can brands keep up with the modern consumer?
  • Mark Sandys, Head of Global Beer, Baileys, Captain Morgan and Smirnoff
  • 4:30pm – 5:30pm, Dentsu Beach
  • Find out more: https://campaign-merkle-cannes.splashthat.com/

Tuesday 21^st June

• Brand Activism: Your Power as a marketer to make big change
  • Jennifer English, Baileys and Roe & Co Global Brand Director & Carol Montgomery, Head of Society, Guinness
  • 11am – 11:30am, The Cannes Forum Stage
  • Find out more: https://www.canneslions.com/attend/festival-2022/schedule#/agenda
• Creativity in Culture: The Secret Ingredients to Guinness’ Award-Winning Marketing
  • Grainne Wafer, Guinness Global Brand Director
  • 11:30am – 11:50am , AdWeek Stage
  • Find out more: https://event.adweek.com/adweek-abroad-in-cannes-2022

Wednesday 22^nd June

• The Meet Ups: Creating Cultural Stickiness – 5 Top Tips to Make Brands Vibrant in Culture
  
  • Grainne Wafer, Guinness Global Brand Director
  • 4pm-4 :30pm, The Cannes Connections Lounge (Palais II)
  • Find out more: https://www.canneslions.com/attend/festival-2022/schedule#/agenda
• Running with the Angels l 50 Years of Title IX: The Partnerships & People Driving Women's Sports Forward 
  
  • Sophie Kelly, SVP of Whiskies at DIAGEO North America
  • 5pm - 7pm, Outfront Holiday Yacht - Le Vieux Port, Palais Harbour
• Drum TV daily wrap up show
  • Mark Sandys, Head of Global Beer, Baileys, Captain Morgan and Smirnoff
  • 6pm – 6:30pm, The Drum Arms
  • Find out more: https://www.thedrum.com/cannes-do/2022/schedule

Thursday 23rd June

• CMO Spotlight Panel
  • Cristina Diezhandino, Chief Marketing Officer
  • 10 :30am – 11 :15am, The Cannes Terrace
  • Find out more: https://www.canneslions.com/attend/festival-2022/schedule#/agenda
• How Diverse is Adland in 2022?
  • Grainne Wafer, Guinness Global Brand Director
  • 1pm – 1 :30pm, LBB Beach Online
  • Find out more: https://www.lbbonline.com/news/lbb-friends-beach-at-cannes-schedule-of-events

For any enquiries, please email press@diageo.com