Diageo announces £73m Guinness microbrewery & culture hub to be built in London
‘Guinness at Old Brewer’s Yard’ is set to open in London’s Covent Garden in Autumn 2023, located on a historic brewing site. The development will create 150 jobs and be a destination for all to enjoy.
Feature 31 JAN 2022
‘Guinness at Old Brewer’s Yard’ in London’s Covent Garden
Old Brewer's Yard first brewed beer back in 1722. 300 years later, Guinness is bringing the site back to life.
The investment to create ‘Guinness at Old Brewer’s Yard’, builds on the success of the Guinness Storehouse in Dublin and the opening of Johnnie Walker Princes Street in Edinburgh in 2021. It demonstrates our confidence in London and the UK as a go-to destination for tourists and our commitment to the hospitality sector, which employs almost 2 million people in the UK1. Guinness sales in Great Britain have grown by over 30% in the last six months2 and 1 in every 10 pints sold in London is now a Guinness3.
The new 50,000 sq ft venue will create up to 150 jobs for the Capital and provide a community space within the Covent Garden area. The site will also become the Southern UK hub of our award-winning Learning for Life Bartending and Hospitality Programme, with an ambition for over 100 London based students to graduate from the ‘Guinness at Old Brewer’s Yard’ programme annually. A proportion of the employment opportunities are to be ring-fenced for Learning for Life graduates.
Architectural Render of ‘Guinness at Old Brewer’s Yard’
“We’re excited to create a new home for Guinness in the heart of London. ‘Guinness at Old Brewer’s Yard’ will strengthen London’s hospitality community and be a must-visit destination for thousands of visitors to enjoy.”Dayalan Nayager
Managing Director, Diageo Great Britain
UK Chancellor of the Exchequer, Rishi Sunak, visited the site to show support for the project.
“This multi-million-pound investment is a crucial vote of confidence in our Capital. 300 years after brewing the first beer in Old Brewers Yard, it’s fantastic to see Guinness breathing life into our hospitality and tourism industries and creating more jobs and training opportunities in central London.”Rishi Sunak
Chancellor of the Exchequer
The plans for the new site include:
- A world-leading microbrewery which will produce limited edition beers and offer guests tours with Guinness beer specialists to taste/enjoy and learn about the iconic stout, its storied history and ambitions for the future.
- Event spaces and central covered courtyard hosting events across food, drink, the arts and special cultural occasions, which will be open for use by the local community.
- Guinness store selling rare items via collaborations and partnerships bespoke to the London experience.
- Chance to try exciting new brews, some only available at ‘Guinness at Old Brewer’s Yard’.
- Rotating cuisine and events at a stunning open-fire kitchen, restaurant and 360 degrees glass rooftop space within the development.
In line with our ‘Society 2030: Spirit of Progress’ action plan, the newest home for Guinness will be carbon neutral by 2030 and accessible to all.
Key to the new site will be a community programme. A similar programme took place during the pandemic at the Guinness Open Gate Brewery in Baltimore, USA where they created 500 loaves of “Brewers Bread” every week using ingredients sourced from within the brewery and donated them to the local Maryland Food Bank.
Alongside Guinness, we’re investing £30m in helping pubs, bars and restaurants in Great Britain recover from the pandemic through our “Raising the Bar” scheme, launched in 2020. Over 30,000 outlets across the country have benefitted from the scheme to date.
2 Diageo PLC Interim Results, 27.01.2022
3 CGA 04.12.2021 - L12 & 52 weeks