Creating a unique whisky gift through personalised video
Creating a unique whisky gift through personalised video
‘Message in a Bottle’ is a new gifting experience that allows people to personalise a bottle of Single Malt Scotch whisky with a unique video message.
The digital experience, accessible on any smartphone or personal computer, uses a smart video personalisation platform to create a memorable gift when purchasing a bottle of Talisker, Lagavulin or The Singleton whisky.
By uploading a selection of pictures and a message from a smartphone or PC, ‘Message in a Bottle’ creates a thirty second video resulting in a novel way for family and friends to celebrate some of life’s unforgettable memories and occasions
A gift label on the bottle with a unique link allows the recipient to access the virtual personal message when they scan the attached QR code by pointing their smartphone camera at it. The video can also be downloaded and shared via social media.
“We know people are looking to personalise gifting and find unique opportunities that enable them connect with family and friends. We want to use technology to help create impactful celebrations and Message in a Bottle is a great new way to raise a dram to people’s best memories and experiences”
Benni LickfettHead of Digital Innovation at Diageo
‘Message in a Bottle’ will launch as a pilot in partnership with The Whisky Shop ahead of Father’s Day. The experience will be available on WhiskyShop.com until 21st June when selecting a bottle of Talisker, Lagavulin or The Singleton, and choosing to add a “Message in a Bottle” to a purchase at no extra cost. The Whisky Shop offers UK and international delivery.
Talisker, Lagavulin and The Singleton are part of Diageo’s single malt scotch whisky portfolio. Since 1816, Lagavulin Single Malt Scotch Whisky has been made in Lagavulin Bay, Islay, producing a smoky and rich whisky. Talisker is the oldest Single Malt Scotch Whisky made by the sea on the shores of the Isle of Skye and has a peated, smoky flavour. The Singleton range features expressions from a vibrant family of 19th century distilleries comprising of a family of balanced, smooth whiskies.
Innovative digital experiences
The ''Message in a Bottle'' pilot follows the successful launch of ‘What’s your Whisky’, Diageo’s AI whisky selector that uses artificial intelligence and machine learning to analyse people''s flavour preferences and match them with their perfect whisky.
‘What’s Your Whisky’ analyses people''s preferences for a variety of sweet, fruity, spicy and smoky flavours found in Single Malt whiskies to create their personal “Flavour Print” and recommend a Single Malt whose flavour profile most closely matches the individual''s taste.
Following the European launch, ‘What’s your Whisky’ is rolling out in markets around the world.
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