CÎROC unveils partnership with supermodel Alessandra Ambrosio
Luxury vodka brand CÎROC has announced a global partnership with one of the world's most in-demand talents: Brazilian style icon, model, fashion designer and actress Alessandra Ambrosio.
Feature 27 FEB 2017
CÎROC has partnered with Alessandra Ambrosio to share her experiences in the world of luxury celebration and culture: exclusive moments with Alessandra be will shared across CÎROC social media platforms throughout the year, giving fans access to exclusive party destinations and iconic cultural events – from summer hotspots to New Year celebrations.
View the #ONARRIVAL interview with Alessandra:
On 16th February, Alessandra made her first #ONARRIVAL moment of 2017 with CÎROC in Sao Paulo at the Vogue Gala Ball. VIP guests and influencers from the arts, fashion, high society, film and music industries gathered to celebrate the beginning of a vibrant carnival season and CÎROC and Alessandra hosted a VIP drinks reception before attending the Vogue Gala Ball.
Alessandra Ambrosio at the Vogue Gala Ball CÎROC VIP drinks reception
To coincide with the partnership announcement, CÎROC has released an exclusive ‘On Arrival' Alessandra shot captured by fashion photographer and CÎROC global creative partner Mario Testino.
Alessandra Ambrosio with Mario Testino
Alessandra Ambrosio behind-the-scenes in hair and make up
“I'm so happy to partner with CÎROC for their ‘On Arrival' campaign. It's amazing to be part of something that raises a glass to success and is at the heart of the biggest celebration moments around the world - I'm so lucky to be at lots of them! I really do believe in celebrating life at every moment, and I'm really looking forward to bringing CÎROC to the biggest moments of my year”Alessandra Ambrosio
Brazilian style icon, model, fashion designer and actress
Samantha Reader, Global Marketing Director for Diageo Reserve added, "Consumer demand for luxurious and premium spirits continues to expand, and CÎROC is driving much of the excitement and growth in the vodka category 'On Arrival' has been a great success for us and we have no doubt, with Alessandra on board and an exclusive campaign product innovation in the pipeline, this will be a hugely exciting campaign for consumers and another great year for CÎROC."
Stay up to date with the celebrations at #ONARRIVAL: