Casamigos marks a new and exciting addition to our tequila family
We are delighted to announce that we have entered into a definitive agreement to acquire Casamigos, the fastest growing super-premium tequila brand in the US.
Feature 21 JUN 2017
Founded in 2013 by Rande Gerber, George Clooney and Mike Meldman, Casamigos is a brand steeped in friendship. The name Casamigos translates as ‘house of friends’ and, with an authentic, minimalist design, this is a brand made “by friends for friends.”
Since it launched, Casamigos has seen strong growth in its core US market and, building on the strong bonds of their friendship, the three founders have nurtured the brand through an inspiring story of celebration and inclusion. And we are very pleased that they will continue to promote the brand and provide their unique leadership and vision.
An exceptional brand
For us, the acquisition of Casamigos adds another exceptional tequila brand to sit alongside Tequila Don Julio and supports our strategy to focus on the high growth super-premium tequila category. This is an exciting category and, together with Casamigos, we look forward to building the brand in the US and beyond. You could say it’s the start of a beautiful friendship.