Bulleit teams up with American Forests to plant one million trees over the next five years in continued fight against climate change
The latest green-forward initiative comes on the heels of several Bulleit and Diageo commitments to a more sustainable future, and is part of the Bulleit Frontier Fund
Feature 13 OCT 2020
Bulleit Frontier Whiskey has teamed up with American Forests, the oldest national nonprofit conservation organization in the United States and a leader in forestry innovation, with the goal to plant one million trees over the next five years. As a fundamental part of the recently announced Bulleit Frontier Fund, this initiative reaffirms the brand’s long-standing commitment to a more sustainable future for the bartending and hospitality industry, and the communities surrounding it.
As a brand focused on building community, Bulleit aims to support pioneers like American Forests who are pushing the frontier of sustainability forward, to aid in a healthier future of our planet. The partnership with American Forests announced today reflects this mission.
“At Bulleit, we believe now more than ever that businesses have a responsibility to our environment, our communities and our planet. We’re so excited about our partnership with American Forests, because it allows us to further our commitment to sustainability and help in the fight against climate change by planting these trees, which will provide a variety of environmental benefits for years to come including carbon sequestration, air purification, water conservation, and providing vital wildlife habitat.”Sophie Kelly
Sr. Vice President of Whiskey at Diageo North America
The partnership will reforest eastern landscapes dominated by white oaks, a key species for wildlife, water conservation and forest products.
Together, Bulleit and American Forests will not only plant trees but also utilize innovative forestry, including using prescribed fire to facilitate natural oak restoration and planting trees in ways that will help them thrive in a changing climate.
These one million trees planted through the Bulleit and American Forests partnership will provide a variety of environmental benefits for years to come. American Forests has calculated these benefits to include:
- Carbon Sequestration
- Air Purification
- Water Conservation
- Providing Vital Wildlife Habitat
Bulleit has prioritized white oak restoration because in addition to being a cornerstone species of forests in the Eastern United States, white oaks are essential to the future of so many industries, including the whiskey industry. By definition, bourbon must be aged in new charred oak containers (e.g., barrels), and its thanks to white oak that the delicious toasty, vanilla, caramel, nutty notes come to life when consumers enjoy a glass of Bulleit Bourbon or Bulleit Rye. As the bourbon matures in the barrel, the wood naturally contracts and expands during Kentucky’s four distinct seasons, pulling the liquid in and out of the inner portion of the stave, therefore bringing out wood sugars and tannins to enhance the whiskey’s flavor over the years. Once one of our Bulleit barrels is used to age bourbon, the life cycle of the barrel continues with the majority of barrels being used for many years to age other spirits like scotch, rum, and tequila.
It is a priority for both Bulleit and its parent company, Diageo, to operate responsibly and preserve natural resources for future generations. The commitment of Bulleit to plant one million trees over five years, will contribute to support the United Nations Sustainable Development Goals.
Diageo is part of a group of organizations that are championing a green recovery and supporting the United Nations Sustainable Development Goals through various advocacy groups. Diageo recently signed onto the Business for Nature's Call to Action, joining more than 560 companies to urge governments around the world for collective action and ambitious nature policies.
In addition to its reforestation efforts in large landscapes, Bulleit has committed to supporting American Forests’ goal of creating tree equity and green space in urban areas. These Community ReLeaf efforts are set to kick-off in 2021 in Louisville, KY.
“White oak forests benefit every aspect of our lives, from providing clean air and water to the amazing smells and flavors in a glass of bourbon. This great new partnership with Bulleit will give back to these forests by taking care of white oak-dominated forests for long-term health and resilience.”Jad Daley
President and CEO of American Forests
As Bulleit continues to champion their commitments to build a more sustainable future, Bulleit reminds consumers to drink and live responsibly.