Bartenders crown Diageo Reserve brands as the top-trending spirits in the world's best bars ​

​Diageo Reserve brands, the luxury portfolio of Diageo, are the best-performing collection of spirit brands this year in the Drink’s International Bar Report 2017 for the second year in a row.


Most trending spirits logo

The annual report announces the best-selling and top trending brands, selected by the bartenders, from many of the world’s best bars and is released by the global publication Drinks International.

Tanqueray was the big winner by taking the cross-spirits titles of Bartenders’ Choice and Best-selling Spirit. Ketel One was awarded as the Best-Selling vodka for a remarkable fifth year in a row and the #1 Top Trending brand in the category for a third year.Bulleit Bourbon Whiskey is also celebrating holding its 1st place position from the previous year in both the Best Selling and Most Trending categories.

Johnnie Walker and Don Julio were also voted as the #1 Best Selling spirits in their respective categories.

“I am delighted to see our portfolio continues to be so successful at these globally recognised industry awards. To be acknowledged as not only the desired brand of choice by bartenders in the World’s Best Bars, but also as a clear favourite amongst consumers worldwide is an impressive achievement. One of which I credit to the hard work and dedication of each of our teams worldwide who engage and inspire regularly to ensure we continue to create the richest of environments and most memorable experiences for both our bartenders and consumers.”

Cristina Diezhandino

Diageo Reserve Managing Director

The report is the result of polling 100 of the best bars in the world (elite bartenders and bar owners), as defined by The World’s 50 Best Bars Academy of more than 400 global industry experts.

“Diageo Reserve Brands has once again performed best of any spirits portfolio in Drinks International's Annual Bar Report. The results, which offer a snapshot of the buying habits of the world's best bars, found Reserve Brands to have the top title in American whiskey, scotch, gin, vodka and tequila - five of the top six spirits categories in the world's best bars. No other portfolio comes close to this dominance.”

Hamish Smith

Deputy Editor of Drinks International Magazine

Here are the awards in full:


  • #1 Bartenders choice spirits brand
  • #1 Best-Selling gin
  • #2 Most Trending gin

Ketel One:

  • #1 Best-Selling vodka
  • #1 Most Trending vodka


  • #1 Best-Selling American whiskey
  • #1 Most Trending American whiskey

Don Julio:

  • #1 Best-Selling tequila
  • #2 Most Trending tequila

Johnnie Walker:

  • #1 Best-Selling scotch whisky
  • #4 Most Trending scotch whisky


  • #4 Best-Selling rum
  • #3 Most Trending rum


  • #5 Most Trending malt whisky


  • #4 Best-Selling cachaça
  • #9 Most Trending cachaça


  • #9 Best-Selling vodka


  • #10 Best-Selling vodka
  • #7 Most Trending vodka


  • #6 Best Selling malt whisky
  • #10 Most Trending malt whisky

Brands most used by top bartenders when preparing a cocktail/classic:


  • Negroni
  • Dry Martini
  • Aviation

Ketel One:

  • Bloody Mary
  • Moscow Mule
  • Espresso Martini

Johnnie Walker:

  • Penicillin
  • Blood & Sand
  • Rob Roy


  • Manhattan
  • Sazerac


  • Rum Old Fashioned