Our people and brands have always had longstanding and positive relationships with farmers, on whose raw materials we rely.
We continue to work with local agricultural communities to support them and the long-term supply of our ingredients. Where appropriate, we help equip them with the knowledge, tools and specialist support to develop sustainable agriculture.
Partnerships with farmers and farmer groups in particular are the most effective way to promote sustainable farming practices and secure local supply networks. We've seen how these partnerships, when successful, can change lives and transform communities through improved farming and consequently increased yield and livelihoods. We are keen to ensure that our models and partnerships remain inclusive, allowing for participation by both small and large-scale farmers, women and youth farmers and entrepreneurs.
In 2015 we became a member of the Sustainable Agriculture Initiative Platform (SAI), the main food and drink industry initiative supporting the development of sustainable agriculture worldwide.
Our membership of SAI provides us with a collaborative platform in which to work with our industry peers and suppliers to continue to build capacity for sustainable agriculture across our value chains. It also gives us the opportunity to work with farmers to strengthen our existing approaches.
In Africa, where we see significant potential for developing more sustainable farming practices, we met our goal of sourcing 70% of agricultural materials locally (i.e. materials sourced within Africa and used by our African markets) by 2015. We have increased this target to 80% for 2020.
Making a difference for farmers in Kenya
See how a local sourcing initiative has had a positive impact on the lives of farmers in Meru, Kenya.