Twa Kwano Mmom - Tackling Drink Driving in Ghana
Case study 31 JUL 2014
A Don't Drink and Drive campaign in Ghana made last Christmas a time to celebrate.
We're committed to ensuring that our products are used responsibly - and one of our key objectives is preventing people from driving while under the influence of alcohol. The Twa Kwano Mmom campaign aimed to reduce drink driving in Ghana over Christmas 2013-14 - with results that we hope to repeat elsewhere.
The campaign was based at five major transport terminals in the cities of Great Accra, Tema, and Kumasi, and ran for seven weeks up to 27 January 2014. During that time, clinical psychologists from the University of Ghana Medical School provided information on the effects of alcohol on the 1,230 commercial drivers who participated, while random breathalyser tests were set up at the terminals' exit points. Any drivers who tested positive for alcohol - a blood alcohol concentration (BAC) of more than 0.08 - were replaced and sanctioned by their union executives. Drivers who behaved responsibly and did not engage in drink driving during the programme were rewarded.
Of the 1,500 breathalyser tests in the first week of the campaign, 33 were positive for alcohol. The 4,841 tests conducted in subsequent weeks, however, resulted in no positive tests at all.
The campaign has been endorsed by the Ministry of Health, the Ghana Police Motor Transport and Traffic Department (MTTD), the National Road Safety Commission (NRSC), and the Ministry of Transport.