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Transforming farming communities in Ethiopia

Case study

Ethiopia Farming

Since 2013, we have been improving the income and wellbeing of Ethiopian farming communities through our Sourcing for Growth (S4G) programme. With more than 6,000 farmers now growing and selling barley for our brewery, we are building a reliable local barley supply for the good of everyone.

This gives communities a more robust economy and better food security. It is making a real difference in people’s everyday lives – with many families feeling more financially stable and enjoying better relationships and welfare (2016 impact study). And S4G is giving our brewery a reliable, sustainable ingredient supply that helps minimise its environmental impact.

Programmes like this also help us to understand the intricacies and challenge of local communities and stakeholders. This helps Diageo to work intelligently and responsibly to empower farmers and their families all over the world.