Supporting Rivers in the Heartland of Scotch Whisky
Case study 31 JUL 2014
We are helping to fund initiatives which support the biodiversity of one of Scotland's greatest salmon rivers - and the source of water for famous Speyside whiskies.
The catchment of the River Spey in Scotland contains a vital wealth of biodiversity, including the eco-systems which support Atlantic salmon and native trout, and it is also home to some of the most prestigious whiskies in the world. It makes a perfect place for us to support biodiversity, which is why we have helped fund the Spey Catchment Initiative, a public/private partnership that is designed to deliver environmental enhancement projects throughout the River Spey catchment.
The partnership's projects have included improving water quality by constructing 17km of riverbank fencing, planting nearly 10,000 trees to improve habitat, and creating a new riverside path in Aviemore.
Diageo's Operations Director (East), Fiona Jones, who presented a cheque for £10,000 to Roger Knight, Director of the Spey Fishery Board, at the Cardhu Distillery at Knockando in May 2014, said: 'The quality of the environment we enjoy here in Speyside and across Scotland is incredibly important to Diageo and to the Scotch whisky industry in general and that's why we are so pleased to be associated with this initiative.'
The partnership includes the Cairngorm National Park Authority, Forestry Commission Scotland, Highland & Moray Councils, Scottish Natural Heritage, the Scottish Environmental Protection Agency, and the Spey Fishery Board.