'Stay alive, don't drink and drive': reaching drivers in Kenya
"Life moves on when you are gone" - that's the hard-hitting message that headlined Kenya Breweries Limited's campaign to reduce drink driving and road fatalities in Kenya in 2014.
Case study 14 JUL 2015
Kenya Breweries Limited (KBL) launched the initiative, part of its 'Stay alive, don't drink and drive' campaign, through television, digital platforms, events in premises and advertisements - reaching more than 130,000 people by June 2015. KBL's efforts have been recognised through two awards: Best CSR 2014 at the Marketing Society of Kenya Awards, and the Sapphire Award at the African Cristal Festival 2014.
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