This site uses cookies and by using the site you are consenting to this. Find out why we use cookies and how to manage your settings. More about cookies

Reducing packaging weight? We can handle it.

Case study

Small changes can make a big difference when it comes to reducing the weight of our packaging – as the way we've redesigned some of our Smirnoff bottles shows.

We've saved 1,200 tonnes of packaging in North America by a simple redesign of our 1.75l Smirnoff bottles – removing the handle on the side of the bottle.

Removing each handle saves 137g, or 12.6% of the total container weight, and the savings soon add up with a brand as popular as Smirnoff, which sells around 8.7 million bottles in this format. Overall, this reduction saves approximately the same weight as 96 London double-decker buses, or seven Boeing 747s.

Making the most of light-weighting opportunities like this will help us reach the target we've set ourselves for 2020 of reducing our total packaging weight by 15%.