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Learning for Life in North America

Case study

In 2014 we launched our Diageo Learning for Life™ (L4L) programme in North America, bringing opportunities for training and careers in the hospitality industry to a new group of young people and making a contribution to reducing youth unemployment.

The programme, which originated in Latin America and the Caribbean in 2008, has trained more than 100,000 people in 35 countries, and offers participants a genuine opportunity to obtain employment by providing both life and job skills in areas related to our value chain such as bartending, hospitality, retail and entrepreneurship. In line with our core values as a company, all participants also receive advice and guidance on responsible drinking and service.

For our North America programme, we began with a bartending module launched in our headquarters in Norwalk, Connecticut, with plans to expand the programme to other US cities including Houston, Washington and Chicago in 2015 and 2016.

Our target is that at least 70% of L4L graduates enter employment – and in early 2015, 82% of the graduates from our Norwalk course were in internships or employed.

Like all Diageo's empowerment programmes, L4L is intended to create shared value with the communities in which we work, developing skills and building relationships for the long-term benefit of society and our business.

learning for life north america