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Building a shared future based on respect: eco-tourism in Indonesia

Case study

Our long-term success depends on the prosperity of the communities around us. In Indonesia, we're working with communities and partners to find new ways to build that prosperity by developing eco-tourism initiatives that create incomes, while respecting both local cultures and the environment.

Since 2015, we've worked with the British Council and the local Indonesian NGO Yayasan Wisnu on the Langgeng eco-tourism project in Bali and the eastern region of Indonesia. This partnership also includes the Active Citizen programme, which empowers social enterprises across Indonesia.

Through programmes designed to build skills, we aim to support local people as they explore the potential of the beautiful places and unique cultures of the region through social enterprises. Alongside training in marketing skills, English language, finance and ecology, the programme creates channels for communities to discuss and agree the best ways to achieve and sustain development, while preserving their customs and traditions.

The programme is centred on the village of Nyambu, close to the site of our distillery that produces brands including Smirnoff, Captain Morgan, Gilbeys and Mr. Dowell's. By the end of December 2018, we had helped train 3,411 people - and helped build an eco-tourism infrastructure managed independently by local people that we believe will bring prosperity for years to come.