Australia: mix with the best
Case study 14 JUL 2015
Diageo Bar Academy is our global initiative designed to "raise the bar", by working with selected venues and bar specialists to help them deliver a professional service - and in February 2014, we brought the programme to Australia.
The Academy is an aspirational development programme that provides bartenders with world-class training and an industry-recognised accreditation. Alongside learning essential bartending skills, participants work with trainers to learn the skills of serving alcohol responsibly. This includes spotting signs of excessive drinking and preventing situations from getting out of hand - creating a great atmosphere and safe environment for staff and customers alike.
Since the Academy was launched, we have trained over 10,000 bartenders, including over 4,000 women, across Australia. In September 2014, Diageo Bar Academy won the ‘On Premise Training Provider of the Year Award’ at the Australian Liquor Industry Association Awards.