We're continuously seeking new ideas that can help make a difference to our planet. Our innovation programme, Diageo Sustainable Solutions (DSS), invests in new technologies and partnerships with start-ups to develop tomorrow's pioneering solutions.

As part of our 'Society 2030: Spirit of Progress' plan, we're committed to becoming sustainable by design, from grain to glass. To achieve our ambitions, we're continuously exploring new ideas that can help us shape a better tomorrow.

We know that we don’t have all of the answers, so we created our DSS programme. This exciting initiative invests in new technologies and partnerships with start-ups to unlock new ideas and solutions for growing our brands in a more sustainable way. In the past, challenges have addressed topics such as water, packaging and agriculture.

Shaping the future together

We want to advance more sustainable technologies and practices across the full lifecycle of our brands. We welcome new thinking and are eager to try new concepts, to advance a world that protects and nurtures our natural resources.

Our first wave of challenges attracted over 300 applicants and has already resulted in a trial with Exxergy and their partners Ardagh, looking at how we can make thinner glass without impacting strength and shape. And our second wave has attracted some exciting new solutions for sustainable container design, circular models, glass bottle decoration and sustainable packs for e-commerce.

Curious to find out more?

You can find out more about our most recent challenges and see the latest updates at our dedicated programme website.

Society 2030
in action

| Story