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Role in society

Operating in a responsible and sustainable way every day, everywhere means that we can support our communities, protect and preserve natural resources and ensure alcohol plays a positive role in society.

Sustainability Development Strategy

Operating in a responsible and sustainable way every day, everywhere means that we can support our communities, protect and preserve natural resources and ensure alcohol plays a positive role in society.

Our priorities

Our priorities are guided by the issues that are most material to our business and the value chain we create. From the farmers who grow our ingredients, to our employees and contractors, to the consumers who buy our brands, we want to make sure we are a positive influence on society and the environment. Our 2020 Sustainability and Responsibility targets provide a framework to measure and track our progress, as well as ensure we are actively contributing to the achievement of the UN Global Goals.

Our three focus areas

Promoting positive drinking

We are committed to promoting moderation, tackling misuse, and improving laws and standards, while respecting the fact that many people choose not to drink alcohol at all. We put our resources and skills into programmes that prevent and reduce alcohol misuse, working with others to raise awareness and change people's attitudes and behaviour. We market our products responsibly and provide the information consumers need to make informed decisions about drinking, or choosing not to drink.

More about positive drinking 

Building thriving communities

We work to empower communities, including our own, and strive to increase access to opportunity through:

  • enabling entrepreneurship, employability and skills
  • improving health and wellbeing, including through access to clean water, sanitation and hygiene
  • helping to empower women
  • sustainable agriculture.

More about communities 

Reducing our environmental impact

We want to use natural resources responsibly, and are working to reduce carbon, packaging, water and waste in our operations and throughout our supply chain. By safeguarding and preserving natural resources, we aim to secure viable resources for the future – for ourselves, for the communities with whom we work and for everyone who depends on those resources.

More about the environment

Our 2020 targets

We have set ourselves ambitious targets to be reached by 2020 and are committed to measuring and reporting on our progress in a transparent and meaningful way.

In order to ensure we are making a real and relevant contribution, we measure and report on the impact of every programme and initiative we run. We report on our progress every year in our Annual Report and Sustainability and Responsibility Performance Addendum.

Read more about our 2020 targets.