Technology is changing consumer behaviour

The way people socialise, share and consume information, make purchases and interact with brands is being revolutionised by technology.  What does this mean for Diageo? The nature of how we sell, reach customers and consumers, create new opportunities for growth and challenge established conventions is transforming.

With digital creating an ‘always on’ culture, consumers are more connected, demanding, informed and savvy, expecting anything, anytime, anywhere, accessible with any device. As the digital world continues to evolve and eCommerce accelerates, digital channels will play an ever-increasing role in bringing our products to consumers. How we innovate and transform is crucial to ensuring consumers can purchase our brands and products in a way works for them and sets Diageo apart.

This world is already here but we will accelerate it in ways we are only just starting to imagine. That is why we're on the lookout for talented and curious individuals who see every challenge as a new opportunity to do something incredible.

Hear from our team and learn more about eCommerce careers at Diageo

Our work so far

With our consumers and customers at the heart of what we do, eCommerce at Diageo is accelerating fast. We’re ambitious, aim high and always work to ensure that our products are competitively and responsibly marketed through our key partnerships with online grocery retailers, e-marketplaces and on-demand delivery companies, providing consumer access to our brands seamlessly through multiple channels at any given touchpoint.

And to make sure we are always leading, our team of experts have developed our own digital channels to help consumers broaden their understanding and knowledge of our brands, using Data and artificial intelligence to open up new horizons for personalisation and customization.

Find out more about our opportunities in eCommerce

eCommerce Executive

As an eCommerce Executive, you’ll ensure our digital shoppers have a good experience when finding, selecting and buying our brands online. It’s a job that requires creativity, commercial know-how and strategic thinking.

eCommerce Manager

A digital native, with a passion for eCommerce and a proven track record of commercial delivery with large complex customers. A true pioneer with high learning agility & creative flair for bringing brands to life and the gravitas to influence strongly cross-functionally to transform our business. 

eCommerce Partnerships Manager

A critical insights role, responsible for the collection, maintenance, and analytics of internal and external data to accelerate business growth. Use an abundance of structure and unstructured data to build ever deeper and longer-lasting relationships that drive boundless value for all.

Mindset we look for


You challenge the norms both to drive cultural and performance breakthroughs.


In a complex, uncertain and dynamic customer environment you maximise opportunities, establish and embed frameworks that drive sustainable & profitable growth.


You have an insatiable hunger for building deep understanding in an emerging world.


Able to operate outside of your comfort zone, managing ambiguity.


In the pursuit of growth – you relish challenges and overcome with ease.


To deliver the right outcomes with visible impact. Action and results driven, you are a team player as well as a leader.


Driving an agenda, acting as a catalyst to those around you.

Relationship Builder

Able to form strong networks and relationships, holding the tension as required.

““At Diageo, we are embedding e-Commerce at the heart of everything we do. Accelerating our e-Commerce ambition through a drive to take the lead in our industry and deliver the long-term transformation of our business. We are looking for diverse talent with a disruptive mindset who want the freedom to act autonomously and understand the levers to pull in order to succeed in this space.””


Talent Engagement Manager

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Join us and you’ll build a career using your flair to unlock the uniqueness of our brands.