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Marketing

At Diageo we’re proud to be the present-day custodians of some of the most iconic brands in the world.

People in a bar at 7HQ

Brands such as Johnnie Walker, Smirnoff and Guinness were built by true visionaries and we are responsible for ensuring they remain as relevant and dynamic today, and in the future, as they’ve been in the past.

As a Diageo marketer you’ll use your passion and flair to unlock the magic of our world-famous brands. You’ll have the opportunity to work in different areas depending on your interests.

  • In our Consumer Brand team you’ll lead on the development and launch of new marketing programmes designed to drive growth and manage the performance of our brands.
  • As part of our Innovation team you’ll help develop new and exciting products that enable consumers to celebrate life across the world. You’ll gain an end-to-end understanding of the business – from idea scoping right through to launch.
  • Our Media and Digital team is at the forefront of digital marketing, tapping in to a generation of consumers who expect their content to be device and channel specific and see no difference between content and commerce.
  • The Consumer Planning team uses a deep understanding of what motivates consumers and shoppers to develop ideas and insights that inspire big ideas and help us sell more and drive growth.
  • Our Futures team looks at emerging trends and new opportunities for the business.

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