Diageo è un'azienda globale che commercializza prodotti in oltre 180 mercati in tutto il mondo. L'azienda è quotata presso la Borsa di Londra (DGE) e New York (DEO).
Group performance |
2011 |
2010 |
Organic movement |
Reported movement |
| Volume in millions of equivalent units |
147.5 |
143.4 |
3% |
3% |
| £ million |
|
|
|
|
| Net sales |
9,936 |
9,780 |
5% |
2% |
| Operating profit before exceptional items |
2,884 |
2,751 |
5% |
5% |
| Operating profit |
2,595 |
2,574 |
- |
1% |
| Profit attributable to parent company's equity shareholders |
1,900 |
1,629 |
- |
17% |
| Basic eps |
76.2p |
65.5p |
|
16% |
Category performance |
Volume * movement
% |
Organic net sales movement
% |
Reported net sales movement
% |
| Spirits |
3 |
6 |
3 |
| Beer |
1 |
4 |
3 |
| Wine |
(2) |
6 |
(11) |
| Ready to drink |
(3) |
(1) |
- |
| Total |
3 |
5 |
2 |
Strategic brand performance ** |
| Whisk(e)y: |
4 |
7 |
2 |
| Johnnie Walker |
11 |
11 |
11 |
| Crown Royal |
1 |
3 |
2 |
| JεB |
(6) |
(8) |
(8) |
| Buchanan's |
2 |
14 |
(21) |
| Windsor |
3 |
8 |
12 |
| Bushmills |
9 |
10 |
11 |
| Vodka: |
2 |
7 |
7 |
| Smirnoff |
1 |
(1) |
(1) |
| Ketel One vodka |
1 |
1 |
- |
| Cîroc |
123 |
126 |
122 |
| Liqueurs: |
3 |
1 |
7 |
| Baileys |
3 |
1 |
- |
| Rum: |
2 |
2 |
(3) |
| Captain Morgan |
4 |
4 |
4 |
| Tequila: |
5 |
5 |
3 |
| Jose Cuervo |
4 |
3 |
1 |
| Gin: |
- |
2 |
1 |
| Tanqueray |
3 |
4 |
3 |
| Beer: |
1 |
4 |
3 |
| Guinness |
2 |
3 |
2 |
* Organic equals reported movement except for beer which was 3% and wine which was (11)% due to acquisitions and disposals.
** Spirits brands excluding ready to drink.
