IMPRIMIR PÁGINA
Back
PRESS RELEASE16 dic 2011

Diageo encourages Londoners to drink responsibly this festive season Descargar archivo

Free water and responsible drinking tips give-away at central London Tube stations on the busiest party nights of the year


To encourage party goers to drink responsibly this festive season, Diageo GB is handing out tens of thousands of free bottles of water on some of the busiest party nights of the year. Teams at some of central London’s busiest underground tube stations - Liverpool St, Leicester Square and Westminster -will give away the water to help remind Londoners to have a great night out that they can remember.
The free water bottles have tips for responsible drinking to help people enjoy their night out. The tips remind people to alternate water with each alcoholic drink to stay hydrated and how eating before or during your night out can help to slow alcohol absorption.

This give-away is part of Diageo’s ongoing commitment to promoting responsible drinking and will also see Diageo sponsor free travel on London Tubes, buses, trams and some trains on New Year’s Eve plus an advertising campaign across almost 180 stations and on 960 Tube carriages.

Andrew Cowan, Country Director for Diageo GB, said: “With thousands of party-goers expected to be entering central London for festive nights out today and tomorrow, giving out bottles of water will help to highlight the importance of drinking responsibly and getting home safely.”
“Responsible drinking is at the heart of everything we do and the festive season is one of the most important times of the year to reinforce these messages”

Related media

PRESS RELEASE
Lewis Hamilton toasts free travel on London transport to welcome in the New Year Descargar archivo
02 dic 2011

Lewis Hamilton launches Diageo’s Responsible Drinking campaign and sponsorship of free travel on London transport this New Year’s Eve.LEER MÁS...

PRESS KIT
Diageo and Transport for London New Year's Eve free travel partnership
16 dic 2011

Download key assets relating to the Diageo/TFL New Year's Eve free travel partnershipLEER MÁS...

IMAGE
Image selection: Lewis Hamilton toasts free travel on London transport to welcome in the New Year Descargar archivo
02 dic 2011

Lewis Hamilton toasts free travel on London transport to welcome in the New Year. The Vodafone McLaren Mercedes driver launches Diageo's Responsible Drinking campaign for the festive period on...LEER MÁS...

IMAGE
Image selection: Lewis Hamilton toasts free travel on London transport to welcome in the New Year Descargar archivo
02 dic 2011

Diageo announces partnership with Transport for London to support free New Year's Eve travel for the next three years with a lesson in Tube driving for the Vodafone McLaren Mercedes driver Lewis...LEER MÁS...

Back

Buscador de recursos ?

This resource finder searches
all resources within the
News and Media section of the site