In recent years, we have made a meaningful assessment of the potential impact of our entire value chain on our local communities, and are increasingly focusing our community programmes on empowering stakeholders from small scale farmers who grow our grains to the bartenders who sell our brands. This is continuing as our business grows around the world. Today, our commitment to giving back helps us build relationships with our stakeholders, and directly supports our business strategy.
Our approach to socio-economic development is defined around three central pillars:
- Local wealth creation – contributing to economic development through business activities such as local hiring, local sourcing, our tax contributions, and fostering an enterprise culture
- Community investment – establishing investment programmes that empower individuals and communities as well as brand-led initiatives and charitable activity
- Advocacy and awareness – harnessing the power of consumers and collaborating with other companies, governments, industry bodies, and NGOs to advance sustainable development.
A strong principle in this work is to engage stakeholders to understand and address local interests and concerns and, where possible, work in partnership to solve complex problems. That way, we achieve the greatest impact from our investment in development programmes.