Water of Life is part of Diageo’s overall initiative to address its impact on water through a three prong strategic ‘Blueprint’ designed to affect substantial, sustainable and measurable change.
Community involvement
We work to reduce water poverty where we operate by becoming a positive contributor to the stewardship of water resources through watershed protection and sustainable water management.
Direct operations
We endeavour to work to reduce water impacts in our production facilities and supply chains. Activity includes efforts toward improving water efficiency and decreasing water pollution across our bottling facilities and engaging directly with suppliers in water stressed countries where we operate to encourage more sustainable agriculture strategies. For more information see the Environmental Sustainability section of this website.
Collective action
We aim to work with others to accelerate progress on the water/sanitation Millennium Development Goals. As one example, in 2010 Diageo partnered with the International Business Leaders Forum (IBLF) to launch a series of business roundtables in Cameroon, Ghana, Kenya, Nigeria and South Africa. A series of papers, covering each country, captured the shared commitments from roundtable members on improving access to water and sanitation, and all were presented as a collected paper at the United Nations Global Compact Leaders Summit in New York held on 24 June 2010.
For more information about the progress our Blueprint strategy is making, please visit our Sustainability & Responsibility Report.
