Overview

Guinness Nigeria is an iconic African company, renowned across the continent and internationally for our high quality brands. We also believe in enriching the communities in which we operate through investment and positive, active participation. Guinness Nigeria is not only regarded as an iconic African company, renowned internationally for its high quality brands, but also as a company that believes in enriching the communities within which it operates, through investment and active participation in the positive evolution of society.

At a glance

Guinness Nigeria Plc, a public limited liability company quoted on the Nigerian Stock Exchange was incorporated 29 April 1950 as a trading company importing Guinness Stout from Dublin. The Company has since transformed into a manufacturing operation and its principal activities continue to be brewing, packaging, marketing and selling of Guinness Foreign Extra Stout, Guinness Extra Smooth, Malta Guinness, Malta Guinness Herbs Lite, Harp Lager, Smirnoff Ice, Satzenbrau Lager, Dubic Malt, Snapp, Master’s Choice, Orijin Spirit Mixed Drink, Orijin Bitters, Smirnoff Ice Double Black with Guarana, Guinness Africa Special, Orijin Zero, Tappers and Royal Kingdom Lager.

Following the approval of the Board of Directors (the Board), Guinness Nigeria Plc acquired the rights to import, market, distribute and sell in Nigeria the International Premium Spirit brands of Diageo plc (“Diageo”), its parent company with effect from 1st January 2016. The Company now has exclusive distribution rights to Diageo’s iconic brands in Nigeria including Baileys, Smirnoff, Gordon's, Captain Morgan, Tanqueray, Ciroc and the Johnnie Walker range. Guinness Nigeria Plc installed Polyethylene terephthalate (PET) production lines and commenced production and sale of products in PET format in the 2018 financial year. It currently produces Malta Guinness, Orijin Zero and Dubic Malt in PET formats.

Guinness Nigeria Plc also acquired the right to manufacture locally some of the most successful mainstream spirits brands in Nigeria that are part of Diageo brands including Smirnoff Vodka and Gordon's Gin. Our relationship with Diageo has also enabled us acquire the right to import, market, sell as well as the right to produce locally MrDowell’s and Royal Challenge whiskey in Nigeria. This exciting new portfolio of fantastic brands makes Guinness Nigeria Plc the only Total Beverage Alcohol (TBA) business in Nigeria with the experience and capacity to cater for the needs of all consumer segments.

Heritage

Guinness Nigeria Plc is home of the first Guinness brewery outside of the British Isles. The first bottle of Guinness Foreign Extra Stout in Nigeria was brewed on the 30th of November 1963, three years after Nigeria’s independence - opening up opportunities for the overseas Guinness Foreign Extra Stout brewing in other parts of the world. Two years later, in 1965, Guinness Nigeria was listed on the Nigerian Stock Exchange. We are proud to be the world's second-largest market for Guinness, and a major part of the inspiring long history of brand Guinness.

Innovation

Currently, we are proud to be the only Total Beverage Alcohol Company in Nigeria. This means we are the only company currently with a wide portfolio of brands catering to alcohol and non-alcohol drinkers, with Spirits, Lager & Beers, and Non-Alcoholic drinks.

  • In 2007, Guinness Nigeria provides water to an additional 500,000 people in Nigeria under the Water of Life scheme with mini-water works located in Lagos, Anambra, Ogun, Imo, Rivers, Nassarawa, Niger, Ekiti, Kwara and Edo states respectively.
  • In 2012, The 1st solar-powered Water of Life mini-water works is commissioned in Awka Ofemili, Anambra State
  • In 2018, Guinness Nigeria expanded the Ogba Brewery by adding a PET Line

Our brands

Beers are brewed using four key ingredients: water, hops, yeast and a cereal such as barley, maize, sorghum or wheat. Guinness Nigeria produces several different styles of beer, including the famous Guinness Foreign Extra Stout, Guinness Africa Special and Harp Lager beer.

Our brands include Harp, Guinness, Johnnie Walker, Baileys, Smirnoff, Gordon’s Dry Gin, Satzenbrau, Dubic Malt, Malta Guinness, Orijin Non-alcoholic Zero, Orijin and MrDowell’s.


Wheat
ESG

Our aim is to be recognized as the best performing, most trusted and respected brand in Nigeria and we understand that to achieve this we need to deliver on our sustainable development commitments. Guinness Nigeria’s sustainability efforts are focused on those areas of society where its business has the greatest impact, such as social responsibility and alcohol, the environment and our social and economic impact in the communities where we operate.

Spirit of Progress is our 10-year action plan to help create a more inclusive and sustainable world. As part of this plan, we're committed to making a positive impact in Nigeria. On the people, on the environment, and in the future.

Pioneer grain-to-glass sustainability

Reducing our carbon footprint and driving operational efficiencies remain key priorities for our business. This is why our targets under this pillar addresses issues such as carbon emission, waste water, deforestation, and packaging. As a drinks company, we know that water is and will always be a material resource, and therefore its careful management is a critical aspect of our environment strategy. The Diageo water blueprint defines our strategic approach to water stewardship. This blueprint is based on four core areas where we will increase our efforts: in the sourcing of raw materials; in our own operations; in the communities which we operate; and through local and global advocacy water stewardship efforts.

Our initiatives
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  • Partnership with Wecyclers: In April 2018, Guinness Nigeria signed up Wecyclers, a for-profit social enterprise that promotes environmental sustainability, socio-economic development, and community health to support Guinness’s waste management agenda. This partnership is aimed at supporting the implementation of Guinness Nigeria’s 4R waste management strategy, covering REDUCTION, REUSE, RECOVERY and RECYCLING, while also addressing increasing local and global concerns around the environmental issues of waste disposal. This is in line with our commitment to reduce our environmental footprint as well as join the global movement to tackle environmental pollution.
  • Water of Life: As part of Diageo’s wider Water of Life programme, we have established several mini-water works to provide access to clean drinking water and reduce our environmental impact. In our efforts to protect water resources, we have worked with local communities to complete 22 of these water projects across several states in Nigeria.
Our results
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  • Health (Guinness Eye Centre Lagos):
    • 150,000 people treated annually
    • Over 20,000 school pupils visually screened annually
    • Over 300 medical students and community health workers trained annually
    • Hospitals accredited by West African College of surgeons for postgraduate training in Ophthalmology
  • Water for Life: To date, we have completed 22 water projects across several states in Nigeria. Our work has reached over one million people in Abia, Rivers, Lagos, Ogun, Niger, Nasarawa, Edo, Benue, Oyo, Delta, Imo, Oyo, Ondo, Enugu, Ekiti, Kwara and Anambra states. Complementing our efforts to protect water resources, we work with local communities to provide access to safe drinking water through our Water of Life programme.
  • Skills for Life: Guinness Nigeria worked to help these farmers by introducing and disseminating low-cost, high-capacity human-powered water pumps, called Guinness Amfani Pumps, and installing hand-drilled tube wells to increase the versatility of the treadle pumps. We invested N13.2 million in the programme, which was implemented by the American Non-Governmental Organization, Enterprise Works.
  • Over an 18-month period, we worked through two growing seasons in three adjacent states in Northern Nigeria (Katsina, Kano, and Kaduna), helping farmers to get water up to seven times faster than they used to. These farmers are able to irrigate up to half a hectare of land with a single pump, earning as much as $1,500 during the period, doubling the average annual household income. The project has benefited over 800 farmers and their extended families. It has also contributed about $200,000 to artisans trained to manufacture and distribute the pumps.

Building thriving communities

Guinness Nigeria has established a scholarship scheme for young school leavers in its host communities in Lagos, Edo and Abia states for the study of Engineering. The scheme is being implemented in collaboration with the Nigeria Society of Engineers (NSE). The scheme has now been extended to include other fields of study and it is being conducted in partnership with the Nigeria Institute of Management (NIM).

Our initiatives
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  • Skills For Life: Our Skills for Life programme is an extension of our Water of Life initiative and enables farmers to irrigate their farmland and increase their capacity and income. Northern Nigeria is well suited for irrigated horticulture. The region has a long history of irrigated agricultural production using slow labor-intensive, traditional water-lifting methods such as hand dug wells, ropes and buckets.
  • Guinness Eye Centre Lagos: The Guinness Eye Hospitals provide ophthalmic services to people from all parts of Nigeria and beyond and train medical students, resident doctors, nurses and community health officers, with examinations for national and international Ophthalmology degrees taking place within the Lagos center. The Hospitals have been accredited by the West African College of surgeons for postgraduate training in Ophthalmology and the national post graduate medical college of Nigeria. In 2018, Guinness Nigeria supported the purchase of an Optical Coherence Tomography machine for the Guinness Eye Centre at the Lagos University Teaching Hospital (LUTH). It is for diagnosis and monitoring of common blinding eye diseases such as Glaucoma, Diabetes Maculopathy/ Retinopathy childhood eye cancer, Retinoblastoma and Age-related macular degeneration and also donated Five Million Naira (N5, 000,000) to Guinness Eye Centre Onitsha for the ongoing renovation works.
  • Guinness Graduate Skills Development Scholarship Scheme: The Guinness Graduate Skills Development Scholarship Scheme provides full tuition for 10 Engineering graduates to undergo a one-year Graduate Skills Development Programme at the National Power Training Institute of Nigeria (NAPTIN). This programme equips the beneficiaries with the required technical skills they need to build successful careers in Nigeria’s growing power sector. We established a scholarship scheme for young school leavers in our host communities in Lagos State and Edo State to enable them to study engineering. The scheme is being implemented in collaboration with the Nigeria Society of Engineers (NSE) and has been extended to include other fields of study. It is being conducted in partnership with the Nigeria Institute of Management (NIM).
Our results
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  • Skills for Life: Over an 18-month period, we worked through two growing seasons in three adjacent states in Northern Nigeria (Katsina, Kano, and Kaduna), helping farmers to get water up to seven times faster than they used to. These farmers are able to irrigate up to half a hectare of land with a single pump, earning as much as $1,500 during the period, doubling the average annual household income. The project has benefited over 800 farmers and their extended families. It has also contributed about $200,000 to artisans trained to manufacture and distribute the pumps.
  • Guinness Eye Centre:
    • 150,000 people treated annually
    • Over 20,000 school pupils visually screened annually
    • Over 300 medical students and community health workers trained annually
    • Hospitals accredited by West African College of surgeons for postgraduate training in Ophthalmology
  • Guinness Graduate Skills Development Scholarship Scheme: Guinness Nigeria paid tuition for 20 undergraduates (from our host communities) who are beneficiaries of the scheme.

Promote positive drinking

At Guinness Nigeria we recognize that, when consumed moderately and responsibly by adults who choose to drink, alcohol can be part of a balanced lifestyle and play a positive role in social occasions and celebrations.

We are however cognizant of the risks associated with alcohol misuse and abuse, therefore we deliver a variety of initiatives which promote a culture in which adults who choose to drink alcohol, do so responsibly. We work in partnership with governments, individuals, non-governmental organizations and other companies to tackle the misuse of alcohol including excessive drinking, drink-driving, and underage drinking. We also adhere strictly to the Diageo Marketing Code and local guidelines that ensure our brands are advertised and marketed responsibly.

Our initiatives
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  • Annual Ember Months’ Responsible Drinking Campaign: Our flagship responsible drinking programme called the Ember Months’ campaign in partnership with the Federal Road Safety Corp (FRSC) is aimed at creating awareness and enlightening commercial motorists and the general public on the dangers of drinking alcohol while driving. Each year, we visit popular motor parks across the country to give talks and share information in local languages with commercial vehicle drivers, transporters and motorcycle operators on the negative consequences of drink-driving and how to drink responsibly.
  • Guinness Nigeria has been running the Ember Months’ campaign in partnership with the Federal Road Safety Corps for 14 years and it has evolved into an impactful platform, making it possible for both parties to jointly spread life-changing responsible drinking messages that potentially reach millions of Nigerians every year.
  • DRINKPositive Campaign: The DRINKPositive is an internal awareness drive amongst employees of Guinness Nigeria. The aim of the initiative is to leverage our role as employees to connect with our value of promoting moderation and tackling harm that results from irresponsible consumption of alcohol. Guinness Nigeria has a proud heritage of striving to ensure people have positive experiences with alcohol. During the DRINKPositive campaign employees are encouraged to share stories about how they, through their roles, help consumers to DRINKPositive by sharing tips on how people can make informed choices about drinking, or not drinking.
  • Promoting Responsible Consumption by Partnering the National Youth Service Corps (NYSC): In 2017, Guinness Nigeria signed a Memorandum of Understanding with the National Youth Service Corps. The MoU marked the beginning of Guinness Nigeria's partnership with the NYSC on programmes that promote the responsible consumption of alcohol. In March 2018, Guinness Nigeria trained NYSC Desk Officers drawn from Nigeria's 36 states and the FCT. These Desk Officers have in turn delivered responsible drinking training sessions in NYSC orientation camps across the country. Corps members trained as part of this scheme have so far organized many responsible drinking outreach programmes using the DRINKiQ resource materials in communities across the country.
Our results
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  • Annual Ember Months’ Responsible Drinking Campaign: Guinness Nigeria has been running the Ember Months’ campaign in partnership with the Federal Road Safety Corps for 14 years and it has evolved into an impactful platform, making it possible for both parties to jointly spread life-changing responsible drinking messages that potentially reach millions of Nigerians every year.
  • Donation to breathalyzers: In March 2018, we donated 2 digital breathalyzers to the Federal Road Safety Corps as part of our efforts in promoting safety on our roads. The donation of these state of the art alcohol testing kits is part of our efforts towards safeguarding motorists and other road users by stemming the tide of accidents caused by drink-driving. This donation brings to four (4) the total number of breathalyzers that have been donated by Guinness Nigeria to support the work of the FRSC.
  • SMASHED - preventing underaged drinking: In February 2018, Guinness Nigeria partnered with Rue 14 Studios, a leading theatre and arts company to launch the SMASHED initiative for the first time in Nigeria. Smashed is a Diageo Plc initiative targeted at tackling the issue of underage drinking amongst youth using drama and interactive educational tools. The initiative is aimed at enabling students to understand the facts, causes, and consequences surrounding alcohol misuse and under-age drinking. It was launched in the UK more than a decade ago and has now been delivered in 15 countries around the world. The pilot program in Nigeria involved 28 government and private schools in Lagos State and reached over 6000 students and teachers in classes SS1 (grade 10) – SS 3 (grade 12).
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Our people

Our people are passionate and proud of our brands; they are also proud to say they work for one of the most reputable and trusted consumer goods company in Nigeria. The great passion and pride imbibed by our people are critical behaviors required for achieving super-engagement without which we cannot achieve our ambition of becoming ‘the best performing, most trusted and respected consumer products company in Nigeria. In 2018, we were once again recognized by the Great Place to Work Institute for consistently being a great place to work over the last 7 years.

  • GREAT PLACE TO WORK- One of the Best Companies to Work For – 2013
  • GREAT PLACE TO WORK- Best Company to Work For - 2011

Our values

We have five values at the heart of our business. They are a critical element of our corporate strategy – influencing the way we work, every day and everywhere.

We are passionate about our customers and consumers – our curiosity and consumer insights drive our growth. We cherish our brands; we are creative and courageous in pursuing their full potential. We are innovative, constantly searching for new ideas.

We value each other - we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.

We give ourselves the freedom to succeed – we trust each other, we are open and seek challenge, and we respond quickly to the opportunities this creates.

We are proud of what we do and how we do it – we behave responsibly with the highest standards of integrity.

We strive to be the best – we are always learning, always improving. We set high standards, we stretch to exceed them and we celebrate success.

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