We're a global leader in premium drinks, the exciting consumer products space. 200 brands. 180 countries. Diageo
Monday 17th June
- Little Black Book: Fast and Furious: How to Keep Up with Change without Losing Our Humanity
- Jennifer English, Johnnie Walker Global Brand Director
- 11:00am, LBB & Friends Beach
- Find out more: https://lbbonline.com/news/lbb-friends-beach-cannes-content-programme-2024#monday
- Infillion: Why It’s Time To Get Real About Attention In Advertising
- Sophie Kelly, Tequila Global Category Director
- 12:30pm, Mondrian Hotel
- Find out more: https://lbbonline.com/news/lbb-friends-beach-cannes-content-programme-2024#monday
- Adweek: Retail Media Mania: Redefining the Commerce Playbook
- Sarah Sorrenson, Global Head of Media
- 1:00pm, Adweek House
- Find out more: https://event.adweek.com/cannes-2024/5073750
- Stagwell: Guinness x Sport: Building Vibrant Communities with The Premier League and Guinness Six Nations.
- Grainne Wafer, Global Director of Beer, Baileys and Smirnoff at Diageo, and Frank Lampard, Premier League Legend
- 1:30pm – 2:00pm, Stagwell Sports Beach
- Find out more: https://www.sportbeach.com/schedule
- Creative Salon: What’s next for Creativity in Marketing
- Stephanie Jacoby, Smirnoff Global Brand Director
- 3:30pm – 4:15pm, Creative Salon Apartment
Tuesday 18th June
- Marketing Academy: Is the CMO Going Away, Is the CMO Still Relevant?
- Mark Sandys, Chief Innovation Officer
- 09:15am – 09:45am, Marketing Academy Alumni Campus House
- Brand Innovators: Innovation at the Heart of Brand Strategy
- Ed Pilkington, Chief Marketing and Innovation Director for Diageo North America
- 11:00am, Showcase Stage at the Armani Caffé
- Find out more: https://brand-innovators.com/events/marketing-leadership-summit-cannes-2024/
- Meta: The New Frontier of Marketing Innovation
- Cristina Diezhandino, Chief Marketing Officer
- 2:30pm – 3:00pm, Meta Beach
- Find out more: https://www.facebook.com/business/events/cannes
- ISBA in partnership with Act Responsible: Accessible by Design
- Issy Massey, Global Media Director
- 2:30pm, ISBA stage spaces inside the Palais
- Adweek: Marketing Around the World: How Global News and Trends Influence Brand Strategy
- Ed Pilkington, Chief Marketing and Innovation Director for Diageo North America
- 3:00pm – 3:45pm, Adweek House
- Find out more: https://event.adweek.com/cannes-2024/5073750
- Secret Speaker: The importance of taking up space
- Cristina Diezhandino, Chief Marketing Officer
- 4:30pm – 4:45pm, Palais – Debussy Theatre
- Find out more: https://www.canneslions.com/festival/programme#/agenda/event/secret-speaker-the-importance-of-taking-up-space-e1-56547
- Goals House: Designing a Better Future: The Power to Unlock & Accelerate Change (Dinner & Networking)
- Jeremy Lindlay, Jeremy Lindley, Global Design Director
- 19:00 – 21:30pm, Goals House
Wednesday 19th June
- IARD: Is Responsibility the New Bottom Line: How Marketing is Driving Positive Change
- Issy Massey, Global Media Director
- 08:45am – 10:00am, Deloitte Digital Apartment
- Brand Innovators: Women in Marketing Leadership
- Sophie Kelly, Tequila Global Category Director
- 09:00am – 12:30pm, Armani Caffe
- Find out more:
https://brand-innovators.com/events/marketing-leadership-summit-cannes-2024/
- Google: CMO AI Labs
- Mark Sandys, Chief Innovation Officer
- 09:30am – 11:00am, Google Beach
- Medialink: How marketers can leverage cultural signals to drive relevancy and build strong communities
- Stephanie Jacoby, Smirnoff Global Brand Director
- 11:20am – 11:45am, MediaLink Beach
- Find out more: https://pages.medialink.com/MediaLink-Beach-2024.html
- The New Producers: The Athletes and Brands Controlling the Narrative of Sport
- Sophie Kelly, Tequila Global Category Director
- 11:30am – 12:00pm, Stagwell Sports Beach
- Find out more: https://www.sportbeach.com/schedule
- Cannes Stages Slot: How We Reignited Guinness
- Grainne Wafer, Global Director of Beer, Baileys and Smirnoff and Diageo’s Progressive Marketing Lead
- 12:30pm – 1:00pm, Palais, Rotonde Stage, Rotonde
- Find out more: https://www.canneslions.com/festival/programme#/agenda/event/how-we-reignited-guinness-e1-56270
- Whalar: How CMOs and Creators Forge New Paths in Marketing Through Community Building
- Sophie Kelly, Tequila Global Category Director
- 2:30pm – 3:00pm, Whalar House
- Find out more: https://www.whalar.com/cannes-2024
- Campaign Roundtable: How to win back consumer trust (sponsored by Reddit)
- Sarah Sorrenson, Global Head of Media
- 3:00pm – 4:30pm, Reddit HQ
- Creative X: Metrics that Matter, to the Board
- Susan Jones, Chief Digital Officera
- 4:00pm – 5:30pm, 4 Rue de Serbes
- Unstereotype Alliance Anniversary Member event, hosted by IPG Mediabrands
- Graine Wafer, Global Director of Beer, Baileys and Smirnoff and Diageo’s Progressive Marketing Lead
- 5:00pm – 7:00pm, IPG Mediabrands villa
Thursday 20th June
- The Marketing Academy: The role of the CMO in shaping inclusive marketing
- Ursula MejiaMelgar, Marketing Director for Southern Europe
- 9:00am – 11:00am, Marketing Academy Alumni Campus House
- NBCUniversal and Women in Work: Who’s getting the airtime? And why should we care?
- Grainne Wafer, Global Director of Beer, Baileys and Smirnoff and Diageo’s Progressive Marketing Lead
- 09:30am – 11:00am, NBCUniversal, Le Studio, 4 Rue des Belges
- McCann Worldgroup: Truth Salon: How to Win with Gen Z
- Stephanie Jacoby, Global Brand Director for Smirnoff
- 10:00am – 11:30am, McCann Suite at the Carlton Hotel
- The Brand Innovators: Fireside chat with Buchanan’s and GALE: Launching Estamos en Familia campaign
- John Williams, Global Scotch Director
- 11:15am – 11:45am, Beach Stage
- Find out more:
https://brand-innovators.com/events/marketing-leadership-summit-cannes-2024/
- The Unstereotype Alliance: “Are we leaving men and boys”
- John Williams, Global Scotch Director
- 3:00pm – 4:00pm, Yahoo Beach
- Find out more: https://www.unstereotypealliance.org/en/news-and-events/in-the-news/unstereotype-alliance-at-cannes-lions-international-festival-of
- Raconteur: The Art and Science of Marketing
- Giles Hedger, Global Consumer Planning Director
- 3:00pm – 4:00pm, 63 Bd de la Croisette, 06400 Cannes, France
- Find out more: https://www.eventbrite.co.uk/e/mastering-the-art-of-science-and-content-tickets-918712412557?aff=oddtdtcreator
For enquiries, please email [email protected]