Stakeholder Engagement

By listening to everyone who engages with Diageo, we can ensure that ours is a business that understands stakeholders' expectations and meets them.

We define as stakeholders everyone who is affected by our business, and everyone who affects it. Our stakeholders range from employees to investors to corporate partners, and from consumers to communities, farmers, and governments.

We engage stakeholders on two levels, local and global. At a local level, employees across Diageo's business engage their colleagues, local governments, customers, media, and community groups on issues of immediate concern to them. At a global level, we engage investors, customers, suppliers, and multinational organisations such as United Nations agencies or NGOs.

The table below sets out each stakeholder group and gives examples of how we currently engage them on all issues, including sustainability and responsibility questions.

Programmes by stakeholder group

Stakeholder Group Programme
  • Annual Report
  • Formal annual general meetings
  • Meetings between investors, senior leadership, and investor relations team
  • Conversations between investors, sustainability and responsibility team, and investor relations team
  • Annual investor audit
  • Online communications
  • Investor conferences
  • Investor road shows
  • Annual CDP (formerly Carbon Disclosure Project) submissions
  • Indices such as the Dow Jones Sustainability Index
  • Values Survey
  • Team meetings
  • Employee intranet/newsletters
  • Forums
  • Special environmental events, e.g. Earth Day
  • Consumer carelines
  • Formal market research
  • Brand and corporate websites
  • Social media
  • Product information on packaging
Government / regulators
  • Briefings and direct meetings
  • Multi-stakeholder forums
Local community organisations and NGOs
  • One-to-one meetings or conversations
  • Multi-stakeholder forums
  • Annual reviews (Diageo Foundation)
  • Ongoing partnerships
  • One-to-one meetings or conversations
  • Open days
  • Field and factory visits
  • Workshops with value chain partners
  • Connecting farmers with finance and agri-business partners
  • Radio and television programmes (Africa)
Other commercial partners
  • Annual customer survey
  • 'Top-to-Top' meetings between senior executives from Diageo and our customers
  • Third-party supplier audits
  • SpeakUp helpline
  • Responses to customer requests for sustainability information