Our top brands include:
- Great Britain: Smirnoff, Guinness, Gordon's, Baileys, Bells, Pimm's
- Ireland: Guinness, Smirnoff, Blossom Hill, Harp
- Spain: J&B, Baileys, Tanqueray, Johnnie Walker Red Label, Smirnoff, Cacique Añejo.
- Northern Europe: Smirnoff, Baileys, Johnnie Walker Red Label, Johnnie Walker Black Label, Captain Morgan
- Southern Europe: Johnnie Walker Red Label, Baileys, Guinness
- Russia & Eastern Europe : Johnnie Walker, Smirnoff, Smirnov, Baileys, White Horse, J&B
Diageo Europe is truly focusing on winning bigger with customers. Through a series of interventions across the region and at hub and market level, we strive to transform our relationships with our customers from one that was historically negotiation-based to one that recognises the strategic importance our customers have to our business performance, and vice versa. This is why we are so committed to the newly expanded Diageo Value to put our customers – along with our consumers – at the heart of our organisation.