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Diageo Europe 

Diageo Europe

Diageo Europe accounts for about a third of our total business and operates across six 'hub' units: Great Britain, Ireland, Iberia, Northern Europe, Southern Europe, Russia and Eastern Europe. This presents a region with a rich range of cultures and opportunities. Over the past few years we have been operating in very challenging economic conditions across the region but have still managed to grow our business.

Our top brands include:

  • Great Britain: Smirnoff, Guinness, Gordon's, Baileys, Bells, Pimm's 
  • Ireland: Guinness, Smirnoff, Blossom Hill, Harp
  • Spain: J&B, Baileys, Tanqueray, Johnnie Walker Red Label, Smirnoff, Cacique Añejo.
  • Northern Europe: Smirnoff, Baileys, Johnnie Walker Red Label, Johnnie Walker Black Label, Captain Morgan
  • Southern Europe: Johnnie Walker Red Label, Baileys, Guinness
  • Russia & Eastern Europe : Johnnie Walker, Smirnoff, Smirnov, Baileys, White Horse, J&B

Diageo Europe is truly focusing on winning bigger with customers.  Through a series of interventions across the region and at hub and market level, we strive to transform our relationships with our customers from one that was historically negotiation-based to one that recognises the strategic importance our customers have to our business performance, and vice versa.  This is why we are so committed to the newly expanded Diageo Value to put our customers – along with our consumers – at the heart of our organisation.

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