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Our Values 

Our Values

At the heart of everything we do are our company values. We stand by them being the set of behaviours that we expect all our people to embrace to further our ambitions for our business, our people and our communities.

Our values are:

  • We're passionate about customers and consumers - our curiosity and customer and consumer insights drive growth. We care for our brands. We're courageous in pursuing their full potential. We're innovative, constantly searching for new ideas that drive growth and spinning them across our business.
  • We give ourselves and each other the freedom to succeed because this fosters an entrepreneurial spirit. We trust each other, we're open and challenging. We always behave as a team - when we're together and when we're apart.
  • We're proud of what we do - we act sensitively with the highest standards of integrity and social responsibility. We enjoy and benefit from diversity.
  • We will strive to be the best - we are restless, always learning, always improving. We constantly set high standards and then try hard to exceed them. We deliver results, win where we compete and celebrate our success.
  • We value each other - we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.

To demonstrate how serious we are about our values we carry out an annual employee values survey. We ask every one of our people how they believe we are demonstrating our values - as an organisation, as leaders and as teams.

DRINKiQ
'Diageo is to be commended for developing the DRINKiQ website. It is well done and our hope is that they will continue to push responsibility efforts forward within their company and within the beverage alcohol industry' The US National Alcohol Beverage Control Association
Diageo employees have raised more than £100,000 for our '1 million challenge' – aiming to bring clean drinking water to one million people a year across Africa until 2015