The articles featured below are a closer look at some key brands, categories, campaigns and programmes of which we are most proud.
14 July 2011
World Class, a celebration of the flair, creativity and skill of the bartender, is an international, year-long training programme founded by Diageo Reserve that elevates the craft of the profession and brings consumer trends to life in the greatest bars across the globe. READ MORE...
27 June 2011
Diageo has announced new investment plans to grow its Scotch whisky production capacity. The initial target of this plan will be Dailuaine distillery complex in Speyside.READ MORE...
19 May 2011
The Johnnie Walker House officially opened its doors on May 19 2011. Located in Shanghai's Sinan Mansions, it is an embassy for whisky culture and the first of its kind outside Scotland.READ MORE...
23 March 2011
On 23 March 2011, Diageo announced the global winners across eight categories at its second Annual Marketing Brilliance Awards ceremony held in London.READ MORE...
03 February 2011
Read about how consumers can celebrate Chinese New Year with our brands.READ MORE...
23 November 2010
Diageo USVI celebrates the grand opening of rum distillery in St Croix.READ MORE...
11 October 2010
The unveiling of Roseisle distillery, the first malt distillery of scale to be opened in Scotland for over 30 years.READ MORE...
23 September 2010
The global celebration to honour a remarkable man and a remarkable brand.READ MORE...
15 July 2010
On Thursday 15 July the Diageo Reserve Brands team announced the winner of WORLD CLASS 2010 as Erik Lorincz from Connaught bar, London.READ MORE...
01 May 2010
Following three months of build up activity, May 2010 saw the third installment of Buchanan’s Forever™, the award winning, multi-dimensional cause-related marketing program in Latin America.READ MORE...
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