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In Focus

The articles featured below are a closer look at some key brands, categories, campaigns and programmes of which we are most proud.

Diageo Reserve World Class 2011

14 July 2011

World Class, a celebration of the flair, creativity and skill of the bartender, is an international, year-long training programme founded by Diageo Reserve that elevates the craft of the profession and brings consumer trends to life in the greatest bars across the globe. READ MORE...

Diageo plans for speyside whisky growth

27 June 2011

Diageo has announced new investment plans to grow its Scotch whisky production capacity. The initial target of this plan will be Dailuaine distillery complex in Speyside.READ MORE...

Johnnie Walker House opening in Shanghai

19 May 2011

The Johnnie Walker House officially opened its doors on May 19 2011. Located in Shanghai's Sinan Mansions, it is an embassy for whisky culture and the first of its kind outside Scotland.READ MORE...

Marketing Brilliance Awards 2010

23 March 2011

On 23 March 2011, Diageo announced the global winners across eight categories at its second Annual Marketing Brilliance Awards ceremony held in London.READ MORE...

Bringing in the Year of the Rabbit with Diageo

03 February 2011

Read about how consumers can celebrate Chinese New Year with our brands.READ MORE...

US Virgin Islands distillery opening

23 November 2010

Diageo USVI celebrates the grand opening of rum distillery in St Croix.READ MORE...

Roseisle distillery opening

11 October 2010

The unveiling of Roseisle distillery, the first malt distillery of scale to be opened in Scotland for over 30 years.READ MORE...

Arthur's Day 2010

23 September 2010

The global celebration to honour a remarkable man and a remarkable brand.READ MORE...

Diageo Reserve World Class 2010

15 July 2010

On Thursday 15 July the Diageo Reserve Brands team announced the winner of WORLD CLASS 2010 as Erik Lorincz from Connaught bar, London.READ MORE...

Buchanan's Forever concerts 2010

01 May 2010

Following three months of build up activity, May 2010 saw the third installment of Buchanan’s Forever™, the award winning, multi-dimensional cause-related marketing program in Latin America.READ MORE...

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