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Spirits 

Spirits

The Diageo brand range includes 17 of the top 100 premium distilled spirits brands worldwide, and seven of the top 20 premium spirits brands (Impact Databank February 2013).

The heritage and strong characteristics across our collection of spirits earn us our place as the world’s leading premium drinks business. We take our role as custodians of these brands very seriously and with our world-class consumer insights, commitment to outstanding marketing and continued investment in our product we will continue to nurture some of the world’s best loved brands.

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Learning for Life

Learning for Life

Following three months of pre-amplification, May 2010 saw the third installment of Buchanan's Forever, the award winning, multi-dimensional cause-related marketing program.

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