Priority Brands – Scotland

The Diageo brand range includes 17 of the top 100 premium distilled spirits brands worldwide (2009), and eight of the top 20 premium spirits brands.

The heritage and strong characteristics across our collection of spirits earn us our place as the world’s leading premium drinks business. We take our role as custodians of these brands very seriously and with our world-class consumer insights, commitment to outstanding marketing and continued investment in our product we will continue to nurture some of the world’s best loved brands.

Here in Scotland, we are responsible for Diageo’s entire UK spirits production, an outstanding collection of Scotch Whisky, White Spirits and Ready to Drink brands. This includes many of our iconic brands such as Johnnie Walker, J&B Rare and Bell’s Scotch whiskies, Tanqueray and Gordon’s gin and Smirnoff vodka.

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