Key financials |
2011 Reported
£ million |
Exchange
£ million |
Aquisitions and disposals
£ million |
Organic movement
£ million |
2012 reported
£ million |
Reported movement
% |
| Net sales |
1,063 |
(22) |
- |
198 |
1,239 |
17 |
| Marketing spend |
184 |
(6) |
1 |
31 |
210 |
14 |
| Operating profit before exceptional items |
318 |
(2) |
(2) |
69 |
383 |
20 |
| Exceptional items |
(6) |
|
|
|
(2) |
|
| Operating profit |
312 |
|
|
|
381 |
22 |
"Our performance in Latin America and Caribbean during the year demonstrated the strength and sustainability of our business. In order to capture the consumer opportunity in the emerging middle class, we increased marketing spend to enhance our brand equities in scotch, increase the resonance of vodka and support innovation. We enhanced our routes to market with more dedicated distributors in Brazil, a new distributor agreement in Costa Rica and a new supply distribution centre in Panama. Additionally we have helped more than 12,000 people acquire vocational skills through our Learning for Life programme. We finished the year with the exciting acquisition of Ypióca, which will dramatically expand our presence in Brazil. This sustained investment is building a strong and successful business."
Randy Millian, president, Diageo Latin America and Caribbean
Brand performance |
Volume *
movement
% |
Organic net sales movement
% |
Reported net sales movement
% |
| Key countries and categories |
|
|
|
| Latin America and Caribbean |
10 |
19 |
17 |
| PUB |
11 |
20 |
15 |
| Andean |
18 |
42 |
44 |
| Mexico |
15 |
16 |
9 |
| West Latin America and Caribbean |
9 |
16 |
16 |
| |
|
|
|
| Spirits |
11 |
20 |
18 |
| Beer |
(2) |
8 |
7 |
| Wine |
15 |
21 |
16 |
| Ready to drink |
2 |
15 |
10 |
| |
|
|
|
| The strategic brands:** |
|
|
|
| Johnnie Walker |
5 |
14 |
12 |
| Buchanan's |
13 |
28 |
25 |
| Smirnoff |
18 |
19 |
13 |
| Baileys |
3 |
9 |
6 |
* Organic equals reported movement for volume.
** Spirits brands excluding ready to drink.
