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Latin America and the Caribbean

Key financials

2011 Reported
£ million
Exchange
£ million
Aquisitions and disposals
£ million
Organic movement
£ million
2012 reported
£ million
Reported movement
%
Net sales 1,063 (22) - 198 1,239 17
Marketing spend 184 (6) 1 31 210 14
Operating profit before exceptional items 318 (2) (2) 69 383 20
Exceptional items (6)       (2)  
Operating profit 312       381 22

"Our performance in Latin America and Caribbean during the year demonstrated the strength and sustainability of our business. In order to capture the consumer opportunity in the emerging middle class, we increased marketing spend to enhance our brand equities in scotch, increase the resonance of vodka and support innovation. We enhanced our routes to market with more dedicated distributors in Brazil, a new distributor agreement in Costa Rica and a new supply distribution centre in Panama. Additionally we have helped more than 12,000 people acquire vocational skills through our Learning for Life programme. We finished the year with the exciting acquisition of Ypióca, which will dramatically expand our presence in Brazil. This sustained investment is building a strong and successful business."

Randy Millian, president, Diageo Latin America and Caribbean

Brand performance

Volume *
movement
%
Organic net sales movement
%
Reported net sales movement
%
Key countries and categories      
Latin America and Caribbean 10 19 17
PUB 11 20 15
Andean 18 42 44
Mexico 15 16 9
West Latin America and Caribbean 9 16 16
       
Spirits 11 20 18
Beer (2) 8 7
Wine 15 21 16
Ready to drink 2 15 10
       
The strategic brands:**      
Johnnie Walker 5 14 12
Buchanan's 13 28 25
Smirnoff 18 19 13
Baileys 3 9 6

* Organic equals reported movement for volume.
** Spirits brands excluding ready to drink.

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