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Asia Pacific

Key financials

2010 Reported
£ million
Exchange
£ million
Aquisitions and disposals
£ million
Organic movement
£ million
2011 reported
£ million
Reported movement
%
Net sales1,01865-981,18116
Marketing spend2331213227819
Operating profit before exceptional items1768(1)2520818
Exceptional items(30)   (50) 
Operating profit146   1588

"Our Asia Pacific business built momentum this year, particularly in fast growing emerging markets and in the high value super deluxe segment. The region was focused on accelerating net sales growth, enhancing our position as the number one international spirits company in the region and delivering double digit operating profit growth. With net sales up 9%, share gains in scotch across the region and 13% growth in operating profit, each of these goals was achieved. We also made significant progress on two important transactions this year, ShuiJingFang in China and Halico in Vietnam. Both of these will expand our footprint in key emerging markets and high growth categories, and will help drive future growth across our brand portfolio."

Gilbert Ghostine, president, Diageo Asia Pacific

Brand performance

Volume *
movement
%
Organic net sales movement
%
Reported net sales movement
%
Key countries and categories   
Asia Pacific9916
Australia4415
Korea1812
China1(4)(1)
India427934
Southeast Asia121425
    
Spirits101117
Beer-714
Wine210(8)
Ready to drink7719
    
The strategic brands:**   
Johnnie Walker161219
Smirnoff8512
Windsor3812
Guinness(1)612

* Organic equals reported movement for volume, except for wine where the reported movement is (25)% due to the disposal of Barton & Guestier.

** Spirits brands excluding ready to drink.

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