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Diageo International 

Diageo International

Diageo International is made up of a wide range of markets that offer exciting and rich potential. Comprising the three regional hubs of Latin America and the Caribbean, Africa, and Global Travel and Middle East, it puts relationships at the heart of its work. It is committed to growing our business through fantastic partnerships with our suppliers, distributors, joint venture partners, employees, customers, consumers and other key stakeholders.

Its top brands include:

  • Latin America and the Caribbean: Buchanan's (Venezuela, Columbia and Mexico), Red Stripe (Jamaica), Johnnie Walker, Old Parr (Columbia), Smirnoff
  • Africa: Guinness, Smirnoff (South Africa), Windhoek (South Africa), Tusker (Kenya), Harp, Johnnie Walker
  • Global Travel and Middle East: Johnnie Walker, Baileys

Over the past few years Diageo International has consistently delivered double-digit top line growth, as consumers aspire to more premium brands and Diageo products become more accessible.

Learning for Life

Learning for Life

Following three months of pre-amplification, May 2010 saw the third installment of Buchanan's Forever, the award winning, multi-dimensional cause-related marketing program.

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